Sales Alignment

Bridge the gap with sales.
Are you delivering information the sales team needs in a way that is useful to them, or are you expecting them to match what’s easiest for you? Failure to align with sales is one of the biggest problems facing product teams. That’s why we’ve dedicated the summer issue of Pragmatic Marketer to the topic. You’ll find tools, tips and insights to build more successful sales partnerships.

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Previous Magazines

The Anniversary Issue

Since 1993, Pragmatic Marketing has been privy to some interesting perspectives from our alumni and instructors. We are sharing some of those insights in the fall issue of Pragmatic Marketer. With topics including metrics, roadmapping, social media, working with analysts, market visits, big data and kanban, the issue holds something for...
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The Innovation Issue

Stop innovating for innovation's sake. The summer issue of Pragmatic Marketer shares tips, best practices and real-life examples to help you innovate the right way.
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The Rockstar Issue

The Spring issue of Pragmatic Marketer is packed with useful information to help you become, discover and mentor rock stars at your organizations. Paul Young, Pragmatic Marketing instructor, leads the 44-page issue with an article on the seven X-factor traits of product professionals. While some traits are inherent, others are not. This...
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The Communication Issue

The inaugural issue of Pragmatic Marketer provides 40 pages of thought-provoking content to help you communicate with nearly everyone that you come in contact with on a day-to-day basis--from CEOs to customers to sales guys. Each issue is dedicated to providing you actionable information, reliable expertise and tips and...
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Volume 9 Issue 1

Pragmatic Marketing's 2010-2011 Annual Product Management and Marketing Survey, Finance as a Stakeholder in Product Management, Mining Content Gold: How to Interview Content Experts.
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Volume 8 Issue 4

5 Lessons from 150 Startup Pitches, User Experience: The Third Objective, Transitioning from Services into Product Management.
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Volume 8 Issue 3

ProductCamp Best Practices, Auditing Product Management in Early-Stage Companies, How Many Data Points Do You Really Need.
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Volume 8 Issue 2

Conjoint Analysis 101: Know Where Your Market Values Your Product, Measurement-Driven Product Management: Measure Only What Matters, Defining and Designing Technology for People, Don't Let the Sun Go Down: Techniques for Sunsetting or Retiring Products and Features.
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Volume 8 Issue 1

Pragmatic Marketing's 2009-2010 Annual Product Management Survey, If You Could Say One Thing to Your Company President Without Reprisal, What Would You Say?, How Has Your Job Changed?, Re-Inventing Product Management with Love, Five Ways to Torpedo Your Product Management Career.
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