The Global Issue

Prepare for global growth. Product professionals face a myriad of complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help. Read first-hand accounts of successes and failures, tips for entering the Chinese market, and more in this issue of Pragmatic Marketer.

READ IT NOW >

Previous Magazines

The Rockstar Issue

The Spring issue of Pragmatic Marketer is packed with useful information to help you become, discover and mentor rock stars at your organizations. Paul Young, Pragmatic Marketing instructor, leads the 44-page issue with an article on the seven X-factor traits of product professionals. While some traits are inherent, others are not. This...
PDF View Issue

The Communication Issue

The inaugural issue of Pragmatic Marketer provides 40 pages of thought-provoking content to help you communicate with nearly everyone that you come in contact with on a day-to-day basis--from CEOs to customers to sales guys. Each issue is dedicated to providing you actionable information, reliable expertise and tips and...
PDF View Issue

Volume 9 Issue 1

Pragmatic Marketing's 2010-2011 Annual Product Management and Marketing Survey, Finance as a Stakeholder in Product Management, Mining Content Gold: How to Interview Content Experts.
PDF

Volume 8 Issue 4

5 Lessons from 150 Startup Pitches, User Experience: The Third Objective, Transitioning from Services into Product Management.
PDF

Volume 8 Issue 3

ProductCamp Best Practices, Auditing Product Management in Early-Stage Companies, How Many Data Points Do You Really Need.
PDF

Volume 8 Issue 2

Conjoint Analysis 101: Know Where Your Market Values Your Product, Measurement-Driven Product Management: Measure Only What Matters, Defining and Designing Technology for People, Don't Let the Sun Go Down: Techniques for Sunsetting or Retiring Products and Features.
PDF

Volume 8 Issue 1

Pragmatic Marketing's 2009-2010 Annual Product Management Survey, If You Could Say One Thing to Your Company President Without Reprisal, What Would You Say?, How Has Your Job Changed?, Re-Inventing Product Management with Love, Five Ways to Torpedo Your Product Management Career.
PDF

Volume 7 Issue 5

Updating the Pragmatic Marketing Framework, Job Interview? Use the Pragmatic Marketing Framework!, The Product Management Triad, Top 10 Tools to Measure User Experience, The Strategic Product Manager and the CFO.
PDF

Volume 7 Issue 4

The Freemium Business Model and Viral Product Management, Expand Your Comfort Zone: A Product Management Quiz to Point You in the Right Direction, Marketing Up (and Down and Across) in a Down Economy.
PDF

Pragmatic Marketer is our award-winning magazine and your go-to tool for all things product.