the pragmatic

The Secrets Issue

We all keep secrets for a variety of reasons; some are harmless while others are morally questionable. In this issue of The Pragmatic, we explore secrets of product management and product marketing to showcase the aspects of our profession that you might not otherwise know.

 

From understanding how to keep a secret as a form of counterintelligence to learning how to increase your strategic thinking, this issue is designed to shed light on a variety of topics that will help you tackle your day-to-day job as well as give you food for thought for your future.

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Previous Magazines

Product Teams Unite

It's time to come together. There is an inherent tension between product management and development: Product management wants to deliver as many features as possible; development needs to have realistic expectations. This issue of Pragmatic Marketer is focused on how the two can power up to deliver great products for the most...
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The Launch Issue

Prepare for takeoff. Launch readiness is about more than product readiness--and the spring issue of Pragmatic Marketer is here to help your team get ready for its next big launch. From best practices to one of the biggest case studies in marketing history, the insights in this issue will help take...
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Global Strategy

Prepare to conquer the world. The winter issue of Pragmatic Marketer features actionable best practices for bringing your products to international markets.
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The Anniversary Issue

Since 1993, Pragmatic Institute has been privy to some interesting perspectives from our alumni and instructors. We are sharing some of those insights in the fall issue of Pragmatic Marketer. With topics including metrics, roadmapping, social media, working with analysts, market visits, big data and kanban, the issue holds something for...
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The Innovation Issue

Stop innovating for innovation's sake. The summer issue of Pragmatic Marketer shares tips, best practices and real-life examples to help you innovate the right way.
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The Rockstar Issue

The Spring issue of Pragmatic Marketer is packed with useful information to help you become, discover and mentor rock stars at your organizations. Paul Young, Pragmatic Institute instructor, leads the 44-page issue with an article on the seven X-factor traits of product professionals. While some traits are inherent, others are not. This...
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The Communication Issue

The inaugural issue of Pragmatic Marketer provides 40 pages of thought-provoking content to help you communicate with nearly everyone that you come in contact with on a day-to-day basis--from CEOs to customers to sales guys. Each issue is dedicated to providing you actionable information, reliable expertise and tips and...
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Volume 9 Issue 1

Pragmatic Institute's 2010-2011 Annual Product Management and Marketing Survey, Finance as a Stakeholder in Product Management, Mining Content Gold: How to Interview Content Experts.
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Volume 8 Issue 4

5 Lessons from 150 Startup Pitches, User Experience: The Third Objective, Transitioning from Services into Product Management.
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Pragmatic Marketer is our award-winning magazine and your go-to tool for all things product.