Sales Alignment

Bridge the gap with sales.
Are you delivering information the sales team needs in a way that is useful to them, or are you expecting them to match what’s easiest for you? Failure to align with sales is one of the biggest problems facing product teams. That’s why we’ve dedicated the summer issue of Pragmatic Marketer to the topic. You’ll find tools, tips and insights to build more successful sales partnerships.

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Previous Magazines

Volume 7 Issue 5

Updating the Pragmatic Marketing Framework, Job Interview? Use the Pragmatic Marketing Framework!, The Product Management Triad, Top 10 Tools to Measure User Experience, The Strategic Product Manager and the CFO.
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Volume 7 Issue 4

The Freemium Business Model and Viral Product Management, Expand Your Comfort Zone: A Product Management Quiz to Point You in the Right Direction, Marketing Up (and Down and Across) in a Down Economy.
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Volume 7 Issue 3

Industry Immersion, I Heard What You Said. Now What Did You Mean?, Alignment - A Little-Understood Aspect of Product Management.
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Volume 7 Issue 2

End Boring Marketing Now, How to Turn Sales Engineers into Your Biggest Fans, Goals, Readiness and Constraints: The Three Dimensions of Product Launch, I Know Nothing About Product Naming (But that Doesn't Stop Me from Doing It!).
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Volume 7 Issue 1

Pragmatic Marketing's 2008 Annual Product Management and Marketing Survey, Career Growth and the Product Manager, Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 4), Winning in a Down Economy: Are You Tuned In?, Changing Jobs in Product Management: Evaluating, Farming, Interviewing and Negotiating.
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Volume 6 Issue 5

Living in an Agile World: Strategic Role of Product Management When Development Goes Agile, Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 3), When Creative is the Wrong Tool! The Ideative Process: A Better Tool for Our Constrained World, The Economics of Software as a Service vs. Software...
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Volume 6 Issue 4

You Can't Innovate Like Apple, Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 2), Change is Pulling Us into the Cloud, Maybe Your Opinion IS Relevant, Beyond SEO: Driving Customer Attraction, Retention, and Top-Line Growth.
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Volume 6 Issue 3

Chasing Outcomes: You Can't Get There from Here, Three Tips at the Tip of the Iceberg: How to Ensure the Success of Your IT Project, Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 1), Maximize Your Word-of-Mouth Marketing: Turning Users into Fans.
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Volume 6 Issue 2

Why Didn't We Think of That?, To Startup or Not to Startup?, The New Leader Development Dilemma and How to Fix It, Utilizing Co-Design to Create Market-Driven Products.
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