the pragmatic

We’ve all seen the movies: man creates machine, machine learns, machine takes over. But what these movies always forget is how machines (and data science and artificial intelligence) can take your business strategies to new heights.

While machines can’t do everything for us (yet), they can help us achieve great things in business. That’s why we’ve dedicated this issue of The Pragmatic to showing you how to harness the power of data and machines for your business. Find the tips, tools and insights you need to embrace the rise of the machines in your organization.


Previous Magazines

Volume 8 Issue 2

Conjoint Analysis 101: Know Where Your Market Values Your Product, Measurement-Driven Product Management: Measure Only What Matters, Defining and Designing Technology for People, Don't Let the Sun Go Down: Techniques for Sunsetting or Retiring Products and Features.

Volume 8 Issue 1

Pragmatic Institute's 2009-2010 Annual Product Management Survey, If You Could Say One Thing to Your Company President Without Reprisal, What Would You Say?, How Has Your Job Changed?, Re-Inventing Product Management with Love, Five Ways to Torpedo Your Product Management Career.

Volume 7 Issue 5

Updating the Pragmatic Institute Framework, Job Interview? Use the Pragmatic Institute Framework!, The Product Management Triad, Top 10 Tools to Measure User Experience, The Strategic Product Manager and the CFO.

Volume 7 Issue 4

The Freemium Business Model and Viral Product Management, Expand Your Comfort Zone: A Product Management Quiz to Point You in the Right Direction, Marketing Up (and Down and Across) in a Down Economy.

Volume 7 Issue 3

Industry Immersion, I Heard What You Said. Now What Did You Mean?, Alignment - A Little-Understood Aspect of Product Management.

Volume 7 Issue 2

End Boring Marketing Now, How to Turn Sales Engineers into Your Biggest Fans, Goals, Readiness and Constraints: The Three Dimensions of Product Launch, I Know Nothing About Product Naming (But that Doesn't Stop Me from Doing It!).

Volume 7 Issue 1

Pragmatic Institute's 2008 Annual Product Management and Marketing Survey, Career Growth and the Product Manager, Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 4), Winning in a Down Economy: Are You Tuned In?, Changing Jobs in Product Management: Evaluating, Farming, Interviewing and Negotiating.

Volume 6 Issue 5

Living in an Agile World: Strategic Role of Product Management When Development Goes Agile, Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 3), When Creative is the Wrong Tool! The Ideative Process: A Better Tool for Our Constrained World, The Economics of Software as a Service vs. Software...

Volume 6 Issue 4

You Can't Innovate Like Apple, Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 2), Change is Pulling Us into the Cloud, Maybe Your Opinion IS Relevant, Beyond SEO: Driving Customer Attraction, Retention, and Top-Line Growth.

Pragmatic Marketer is our award-winning magazine and your go-to tool for all things product.