Sales Alignment

Let’s Build More Successful Product Teams

Let’s be honest: ants have got this whole teamwork thing down to a science. In fact, they’re so good at it, it’s ingrained in their very DNA. Wouldn’t it be great if your product team was as efficient as an ant colony? 

While we can’t tell you how to change the DNA of your team, we have dedicated this issue of Pragmatic Marketer to showing you how to build successful teams and organizations. We’re taking a close look at where to place product roles, what the product marketing role really is, and best practices for agile organizations. Find the tools, tips, and insights you need to build more successful product teams. 

READ IT NOW >

Previous Magazines

Volume 6 Issue 2

Why Didn't We Think of That?, To Startup or Not to Startup?, The New Leader Development Dilemma and How to Fix It, Utilizing Co-Design to Create Market-Driven Products.
PDF

Volume 6 Issue 1

Pragmatic Marketing's 2007 Annual Product Management and Marketing Survey, Lead on Purpose: How Product Managers Lead Teams to Success, What are Patents?, Patents and the Product Manager, Agile Market Requirements, Problem Solving: It's All About Smart(er) Questions.
PDF

Volume 5 Issue 5

Viral Marketing: Let the World Tell Your Story for Free, Avoiding the "Netscape Moment", Your Prospects Love White Papers: Are You Giving Them What They Want?, Seven Ways to Acquire and Retain Customer References, Add "Quick Hits" and (Finally) Address Those Priority 3 Enhancements.
PDF

Volume 5 Issue 4

Stop Perfuming the Pig: Why "Real" Marketing is Done Before the Product is Created, The Online Media Room: A Terrific Place to Market Directly to Buyers (Yes, Buyers!), The Power of the Persona, Customer Affinity: How to Get It, What to Do With It.
PDF

Volume 5 Issue 3

The ROI of Being Market-Driven, Five Slides of Segmentation, Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software, Product Management Axioms, Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role (Part 2).
PDF

Volume 5 Issue 2

Software Development's Evolution Toward Product Design, The Art of Panels, Online Thought-Leadership: Transform Your Company into a Trusted Resource for Your Buyers, Are You Decent? The Naked Truth About Product Management Performance.
PDF

Volume 5 Issue 1

Pragmatic Marketing's 2006 Annual Product Management and Marketing Survey, Technology Assessment for a Better Strategy, Product Managers are Really Super Heroes in Disguise, Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role, Product Design: Bridging the Gap Between Product Management and Development.
PDF

Volume 4 Issue 5

What's the Difference Between Product Management and Product Marketing?, How to Fit Your Product Strategy to Small & Medium-Sized Businesses, Top Ten Tips for Briefing Industry Analysts, Usability - the Key to a Product's Success, How to Use Timeboxes for Scheduling Software Delivery, Case Studies: Top Eight Ways to Get them Done.
PDF

Volume 4 Issue 4

Extreme Product Management: Deliver Products People Want to Buy in an Agile Environment, Fresh Or From The Can? Why the Better Product Still Struggles in the Marketplace, A Framework for Creating Effective Product Presentations, Investment in Customer Advisory Programs Helps Build Business.
PDF

Pragmatic Marketer is our award-winning magazine and your go-to tool for all things product.