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Using Competitive Intelligence to Ensure a Successful Product Launch

How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?

Listen to our recent webinar and join, Ellie Mirman, CMO of Crayon, and Bryan Dunn, VP of Product at Crayon, as they discuss how to use competitive intelligence to identify value and correctly position your new product in the market.

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Metrics That Matter

In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by our current VP of Customer Success and former Pragmatic Marketing instructor, Dave Daniels, as they take a deep dive into metrics and which ones professionals in the product community should be focused on.

Take your metrics game to the next level and register for Pragmatic Training today! 

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Efficient Customer Validation

Do you wish you could do more customer-validation and testing, but don’t have the time or the resources?

Luke Freiler, CEO of Centercode, and Rebecca Kalogeris, VP of Marketing at Pragmatic Marketing, are diving into ways you can leverage turnkey assets to run quick and efficient customer validation and testing in this week’s episode of Pragmatic Live.

Learn more about testing and customer validation and register for Pragmatic Marketing training today!

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Customer Validation for Product Managers

* This podcast was captured during our recent webinar (Speak With Confidence: Presentations and Pitches That Actually Work).

Join Luke Freiler, CEO of Centercode, as he discusses effective customer-validation programs that allow product teams to make market-driven product development and roadmap decisions.

You will learn how product teams without a full-time customer-testing team can leverage turnkey assets to run quick and efficient customer-validation (alpha, beta, and field) tests to ensure better market acceptance and revenue growth.

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How Pricing Experts Transform Business Profits

Have you ever wondered how an expert pricing consultant helps a business become more profitable?

In this week’s episode of Pragmatic Live, Mark Peacock, the pricing coach and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Mark’s journey into the field of pricing and how he transforms businesses profits through better pricing strategies.

It's NIHITO season, learn the value of getting out into the market and register for Pragmatic Training today!

 

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Quantifying Value: How to Avoid the Dreaded Discount

Are your customers asking for discounts? 

In this week’s episode of Pragmatic Live, best-selling author and keynote speaker, Mark Hunter, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss selling value, having value conversations and why discounts shouldn't be the norm.

Learn more about selling value and register for Pragmatic Training today!

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