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Why Pricing Belongs Front and Center

Pricing is often the last thing product managers think about, but a good pricing strategy should begin with the product introduction process, according to David Mok. In this podcast, David, senior director of pricing strategy and analytics at DePuy Synthes (a Johnson & Johnson company) and Mark Stiving discuss the most important job product managers have, identifying target customers and fairness in pricing.

Got a topic you’d like for us to explore? Have a question you want answered? Email us at experts@pragamticmarketing.com.

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Getting Your CEO Onboard to Your Way of Thinking

Whether you report to the CEO, the VP of product or to investors, it’s important that there is alignment between your goals and their’s; that they see how your vision intersect with their’s. But too often they are seen as the enemy, standing in the way between you and what you think is best for the market. Stop thinking of them as the opposition and start thinking of them as the very first market you must understand, communicate to and ultimately succeed with.

In this podcast, Diane Pierson, former VP of product management and marketing, startup founder and Pragmatic Marketing instructor shares her 5 steps for successfully onboarding your CEO and aligning your goals and strategies. Listen now!

Got a topic you’d like to hear us explore? Have a question you want answered? Email us at experts@pragmaticmarketing.com.

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The Ins and Outs of Price Increases

Jon Manning, the head of pricing and value analytics at caresales.com.au, joins Mark Stiving to discuss price increases—specifically the product price increases in Australia that are an annual event—and where those pricing increases come from. They also discuss the factors, such as cost and value, affecting pricing changes.

You may contact Jon at PricingProphets.com.  

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Why Pricing Matters

Madhavan Ramanujam joins Mark Stiving to discuss why pricing should never be treated as an afterthought, but as a science and an art.

Madhavan, a partner and board member at Simon-Kucher & Partners, has worked in consulting for more than a decade, advising companies ranging from Fortune 500 companies to tech startups. He has led more than 125 monetization projects for internet, software and technology clients, helping bring numerous products to market. Madhavan is also the co-author of Monetizing Innovation: How Smart Companies Design the Product Around the Price

You can find case studies and contact information at http://monetizinginnovation.com.

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Eating Our Own Dog Food, Part III

Mark Stiving and Rebecca Kalogeris are back at it, discussing how Pragmatic Marketing utilizes its own teaching within the organization. They tackle business plans, roadmaps and marketing support in this episode, so listen now.

Want to weigh in on the topic? Have an idea for a future podcast? Want to share your story on Pragmatic Live? Reach out to experts@pragmaticmarketing.com.

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Lessons from the Field: Win/Loss

Todd Middlebrook drops by and shares with co-hosts Rebecca Kalogeris and Mark Stiving stories learned from his years of leading win/loss efforts for Microsoft.

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