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Ask The Experts

In this week’s episode, Mark Stiving, Pragmatic Marketing instructor and pricing guru, takes listener questions and discusses how small businesses can master the art of pricing, create proposals that win deals and more.

If you have suggestions for a podcast topic or questions you would like answered, send them in to experts@pragmaticmarketing.com or submit on twitter using the hashtag #askpragmatic. 

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Product Owner Vs. Product Manager

Do you know what separates the two? 

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right products.

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Pricing for Growth

Conducting a complete pricing initiative can be a daunting task.  Understanding your market, and the various market segments that may exist, is crucial to capturing more value.

In this week’s episode of PragmaticLive, Segment Monetization Lead at Eventbrite, Greg Hollander, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss how Eventbrite leveraged package and price segmentation in order to implement a new pricing strategy thatwould allow them to meet their growth goals.

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Six Ways Product Management’s Role Will Change in 2018

The following podcast was captured during our live webinar (Six Ways Product Management’s Role Will Change in 2018).

The role of product management is undergoing a dramatic rethink. Success is shifting from measuring velocity and roadmap delivery to measuring how well a product performs, how much value it drives and the loyalty of its users.

In this episode of PragmaticLive, Kirsten Butzow, a Pragmatic Marketing instructor, and Eric Boduch, founder of Pendo.io, discuss these emerging shifts in product management.

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The Buyers Journey

While your buyer journey map can be a valuable visual tool for aligning your marketing and sales tactics to the needs of your target buyers, it might just be broken due to the advent of software as a service (SaaS).

In this episode of PragmaticLive, Rebecca Kalogeris, our vice president of marketing, and Dennis Chepurnov, Sr. Product Manager with Hyland Software, discuss the positives and negatives of a SaaS deployment strategy, as well as how to properly redefine your buyer’s journey map. 

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One Company’s Persona Journey

Defining customer personas can have a tremendous positive impact on a business’s strategy and overall cohesion. It can help you better understand who you are creating products for and how to better align yourself in the marketplace.  The big question is: How do you implement the use of these customer personas into your business strategy?

In this episode of PragmaticLive, Rebecca Kalogeris, our vice president of marketing, and Josh Martin, product marketing Leader with Logi Analytics, discuss the benefits of effective persona implementation and management.

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