Default Podcast Listing Image

Is Price Gouging Good?

Rapidly increasing prices after a natural disaster is looked down upon. However, it may actually be a good thing. Learn how to think about price gouging in this week’s podcast with Pragmatic Marketing instructor and pricing expert, Mark Stiving.

 

Got a topic that you’d like to see explored in a future episode of PragmaticLive? Email us at experts@pragmaticmarketing.com.

Listen to podcast
Default Podcast Listing Image

Did Apple Err with Their New iPhone Portfolio?

Apple announced the iPhone 8 and X at the same time. Was that a mistake? Pragmatic Marketing instructor and pricing expert, Mark Stiving, thinks so. Hear his rationale in this week’s PragmaticLive podcast.

Listen to podcast
Default Podcast Listing Image

Transform Your Customer Relationships Using the Right Sales Collateral

Learn about the changing paradigm in B2B customer relationships and why these shifting sales dynamics require marketers to rethink how, what and when they communicate to their customers. 

Rod Griffith, president of MarketReach, Inc., discusses:

  • An effective process that maps sales collateral and tools with the buyer’s journey so that you can focus on the best way to accelerate your sales cycles
  • How to develop the right content for the right audience 
  • Common mistakes to avoid when you develop sales tools to reach C-suite executives 

Rod also identifies some sales tools that have the most impact and sections of the buyer’s journey where they will be most effective.

Listen to podcast
Default Podcast Listing Image

An Agile Approach to Competitive Intelligence

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise.

Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area.

Listen to podcast
Default Podcast Listing Image

A Startup Story

In this episode of PragmaticLive, Pragmatic Marketing instructor Mark Stiving, shares his own start up journey, taking us through his experience founding, growing and eventually selling his first business and the lessons learned along the way.

Want to know about Mark’s story? Reach out to him at mstiving@pragmaticmarketing.com or visit his blog at pragmaticpricing.com.

Listen to podcast
Default Podcast Listing Image

Innovation Gone Wrong

In this podcast, Pragmatic Marketing instructor Diane Pierson introduces us to “Sinnovation,” a misstep companies take when they drive prices up or make product changes under the guise of added value when they’re really just serving their own interests. See the consequences of innovation gone wrong and learn how to avoid them as Diane offers her advice on how to provide real benefits to customers.

Listen to podcast

Want to access our full podcast archive?