Practical tips and actionable advice.
The Four Elements of a Better Pricing Culture
Companies tend to think they are far better and pricing than they are—but the truth is that there is more to pricing than meets the eye.
In this episode of PragmaticLive, Mark Stiving, pricing expert and Pragmatic Marketing instructor, talks to Joanne Smith, president of Price to Profits, about some of the nuances of pricing, including the importance of price segmentation and the need to build a value- or profit-oriented culture for optimal pricing.
The What, Why and How of Segmentation
In this episode of PragmaticLive, Rebecca Kalogeris, vice president of marketing, and Mark Stiving, pricing expert and Pragmatic Marketing instructor, discuss one of the most powerful and complex concepts facing product teams today: segmentation.
They examine exactly what segmentation is, as well as the challenges that arise when grouping people into a commonality when they act differently or we act on them differently. Key concepts for making segmentation work, including recent examples from Subaru and REI, are also highlighted.
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A Happy Company Is an Aligned Company
The secret to success is no secret. It’s having a group of talented people aligned toward a common goal and doing the hard work necessary to achieve it.
Sounds simple enough right? Well it might be simple, but that doesn’t mean it’s easy.
In this episode of Pragmatic Live, Diane Pierson, startup founder, product executive and Pragmatic Marketing instructor, walks us through a few simple tools and techniques for getting a company aligned. Listen now!
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Executive Series: What to Expect from Your Product Teams and How to Support Them
In this episode of PragmaticLive, Steve Gaylor leverages his 20+ years’ experience as a technology executive to tell us what executives should hold their product teams accountable for, and what they can do to help them be more successful. Listen now!
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Digging into this Year’s Product Planning Report
ProductPlan recently released its second annual Product Planning Report. In this episode of PragmaticLive, we sit down with the report’s author, Shaun Juncal, and talk through the findings and what they tell us about how companies of all shapes and sizes manage their product planning and roadmapping processes.
To download a free copy of the report, visit productplan.com/report.
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