Default Podcast Listing Image

What Is Value Based Pricing?

Can you price a product based on what the customer is willing to pay for it?

In this week’s episode of Pragmatic Live, our resident pricing guru and Pragmatic Marketing instructor, Mark Stiving, answers this question, and whether value-based pricing can make sense for your organization.

Read Mark's original blog here: What Is Value-Based Pricing?

 

Ready to become a pricing expert as well? Take a look out our upcoming courses!

 

Listen to podcast
Default Podcast Listing Image

A Journey Through Pricing

In this week’s episode of Pragmatic Live, director of pricing strategy at Auth0, Ismail Madni, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Ismail’s journey into pricing, SaaS, and how to turn free customers into paying customers.

 

Learn more about the importance of pricing and start your Pragmatic training today!

 

Listen to podcast
Default Podcast Listing Image

Win/Loss Analysis: Why You Should Be Doing It

If win/loss analysis is so benificial to an organization, why aren't more doing it?  

In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by the founder and president of Anova Consulting Group, Richard Schroder, as they discuss the evolution of win/loss analysis and why it's so benificial to an organizations growth, and how you can effectively implement this practice today.

 

If you would like to learn more about win/loss analysis, register for one of our upcoming training courses, here.

Listen to podcast
Default Podcast Listing Image

4 Steps to Successful Product Teams

* This podcast was captured during our recent webinar (4 Steps to Successful Product Teams).

Your business depends on the ability of your product teams to identify the products customers want to buy and then bring them to market successfully. 

But how do you build and motivate your product team so that everyone functions and performs at their highest capacity?

Kirsten Butzow, product veteran, industry thought leader and instructor at Pragmatic Marketing, will share the four major steps to take in order to transform your product team into a well-oiled machine which develops and markets successful products. Kirsten will show how you can leverage the Pragmatic Marketing Framework for each of these four steps to achieve optimal team performance.

Register for our next webinar on August 14th, 1 p.m. EDT: Speak With Confidence: Presentations and Pitches That Actually Work

Hosted by Jon Torrens, expert communication coach.



Listen to podcast
Default Podcast Listing Image

Pricing Approach: 2018 Pragmatic Marketing Annual Survey

With 1,700 respondants from around the world, the 2018 Pragmatic Marketing annual survey gives incredible insight into relevant topics facing the product community today.

In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic Marketing Instructor and pricing guru, Mark Stiving, as they discuss the survey results and the pricing approach that enterprise and technology companies are taking in 2018.

 

Would you like a copy of 2018 Pragmatic Marketing annual survey? Click here!

Listen to podcast
Default Podcast Listing Image

Top 5 Skills of Awesome Product Marketers

Good product marketing people are hard to find. Great ones are rarer still. So what traits separate the good from the great? Listen in as Andy Reid, product marketing specialist and thought leader, shares the five key skills shared by awesome product marketers in this classic episode of Pragmatic Live.

Ready to take your skills to the next level?  Take a look at our upcoming courses today!

Listen to podcast

Want to access our full podcast archive?