Default Podcast Listing Image

Prisoner’s Dilemma (and What the Heck It Has to Do with Pricing)

Imagine this: you are arrested by the police for robbing a bank. You, of course, are innocent. They also arrest another person for the same crime. In the interrogation room, the police say, “We’ve caught your accomplice. You guys are in trouble. You should confess now to make your sentence easier.” Then they explain the possible sentences:

• If both you and the other person confess, you each get three years in prison
• If neither of you confesses, you each get one year in prison
• If you confess and the other person doesn’t, you go free and he spends five years in prison
• If the other person confesses and you don’t, he goes free and you spend five years in prison

What should you do? And what can this scenario teach you about pricing in a competitive landscape? Find out as pricing expert and Pragmatic Marketing instructor Mark Stiving walks you through the scenarios and provides real world examples of this pricing concept in the market [...]

Listen to podcast
Default Podcast Listing Image

Pricing Professional Services

Pragmatic Marketing instructor Mark Stiving is joined by world-renowned pricing expert Ron Baker. The founder of VeraSage Institute, a think-tank for professional-knowledge firms, Ron has been helping professionals learn how to create and capture more value. Mark and Ron discuss a range of pricing topics, including how to price professional services (hint: it’s NOT by the hour).

Connect with Ron Baker on LinkedIn. If you have a topic you’d like us to tackle in an episode of Pragmatic Live, send us a note at experts@pragmaticmarketing.com.

Listen to podcast

Looking for the latest in product management news, articles, webinars, podcasts and more?