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Why Pricing Matters

Madhavan Ramanujam joins Mark Stiving to discuss why pricing should never be treated as an afterthought, but as a science and an art.

Madhavan, a partner and board member at Simon-Kucher & Partners, has worked in consulting for more than a decade, advising companies ranging from Fortune 500 companies to tech startups. He has led more than 125 monetization projects for internet, software and technology clients, helping bring numerous products to market. Madhavan is also the co-author of Monetizing Innovation: How Smart Companies Design the Product Around the Price

You can find case studies and contact information at http://monetizinginnovation.com.

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Eating Our Own Dog Food, Part III

Mark Stiving and Rebecca Kalogeris are back at it, discussing how Pragmatic Marketing utilizes its own teaching within the organization. They tackle business plans, roadmaps and marketing support in this episode, so listen now.

Want to weigh in on the topic? Have an idea for a future podcast? Want to share your story on Pragmatic Live? Reach out to experts@pragmaticmarketing.com.

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Lessons from the Field: Win/Loss

Todd Middlebrook drops by and shares with co-hosts Rebecca Kalogeris and Mark Stiving stories learned from his years of leading win/loss efforts for Microsoft.

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Managing Launches in a Rapid Release Environment

In today’s agile and SaaS environments companies can release code on a near constant basis. But what does that mean for the launch team? Do they create a launch plan and project for every code release? How do they keep customers, and salespeople, informed about all the important changes without overwhelming them with noise? Rebecca Kalogeris teams up with two Pragmatic Marketing instructors—Mark Stiving and Dave Daniels—to tackle just these issues in this week’s podcast. Listen now!

Check out Mark’s blog at http://pragmaticpricing.com and Dave’s blog at http://launchclinic.com.

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Improving Your Website Content

If you want to improve your website content, Paul Kortman, owner of Connex Social Digital Marketing, can help. Paul also discusses how to improve your SEO and gain quality traffic to your site.

To learn more about increasing your website traffic, download the eBook at https://connexdigitalmarketing.com/.

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The Pricing Coach: Outcome vs. Cost-Based Pricing

The coach is in and in this episode he’s working with Wilson Haddow from Juniper. Wilson asks Mark about pricing for professional services and the move from cost-based pricing (hourly) to outcome-based pricing (the value the customer is getting), and how today’s professional services providers can leverage this approach effectively.

Got a pricing issue you could use Mark’s help with? Reach out to us at experts@pragmaticmarketing.com and you could be featured on an upcoming issue of Pragmatic Live.

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