The concept is not new, but the more you know about your customers, the better you can meet their needs. From Microsoft’s Office Assistant suggesting the best template to help you write a letter to Amazon making recommendations based on past browsing and purchasing, better insight into customers’ needs leads to more (and mutually) beneficial engagement.

What is new is the integration of software usage analytics with in-application messaging to deliver more contextually relevant engagements with customers.

Our September 18 webinar explored how product managers and product marketers are leveraging anonymous application usage data to deliver the right message to the right user at the right time: when they are using their applications.

Keith Fenech, VP of software at Revulytics, discussed how to better achieve your engagement goals by:

• Providing guidance during evaluation
• Prompting product and feature adoption
• Reducing onboarding friction
• Timing upgrade and cross-sell offers
• Creating improved user experiences and long-term loyalty

 

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