An Agile Approach to Competitive Intelligence
The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise.
You will learn how to transform your competitive intelligence efforts from stagnant to outstanding.
Alan Armstrong, founder and CEO of Eigenworks:
• Discuss how he and his team have translated agile techniques for use in the competitive-intelligence area
• Share a simple format to help prioritize competitive intelligence efforts that will deliver quick, continuous and effective insights
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