An Agile Approach to Competitive Intelligence

By Alan Armstrong September 27, 2017

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise. 

You will learn how to transform your competitive intelligence efforts from stagnant to outstanding. 

Alan Armstrong, founder and CEO of Eigenworks:
• Discuss how he and his team have translated agile techniques for use in the competitive-intelligence area
• Share a simple format to help prioritize competitive intelligence efforts that will deliver quick, continuous and effective insights


   Download the Slides    Get Notified of Webinars
Alan Armstrong

About the Presenters

Alan Armstrong is founder and managing director of Eigenworks, and specializes in win/loss analysis for enterprise B2B companies. He is a seasoned B2B product management and sales executive with three successful tech exits: Sitraka ($60M to Quest Software in 2002), Wily Technology ($375M to CA in 2006) and Fortiva (to Proofpoint in 2008). Alan has held director and VP roles in product management, marketing, sales and business development. In 2001, Alan co-founded the Toronto Product Management Association (, which is still thriving with more than 200 members. Alan is co-founder and key contributor to the blog, OnProductManagement. He can be reached at or

Stay informed with monthly webinars and weekly podcasts.