Context is King: Data Focused Customer Engagement

By Pragmatic Marketing September 18, 2018

The concept is not new, but the more you know about your customers, the better you can meet their needs. From Microsoft’s Office Assistant suggesting the best template to help you write a letter to Amazon making recommendations based on past browsing and purchasing, better insight into customers’ needs leads to more (and mutually) beneficial engagement.

What is new is the integration of software usage analytics with in-application messaging to deliver more contextually relevant engagements with customers.

View the recording of our recent webinar to learn how product managers and product marketers are leveraging anonymous application usage data to deliver the right message to the right user at the right time: when they are using their applications.

Keith Fenech, VP of software at Revulytics, discusses how to better achieve your engagement goals by:

• Providing guidance during evaluation
• Prompting product and feature adoption
• Reducing onboarding friction
• Timing upgrade and cross-sell offers
• Creating improved user experiences and long-term loyalty


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Categories Strategy
Pragmatic Marketing

About the Presenters

Pragmatic Marketing, LLC has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic Marketing Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic Marketer magazine and the bestseller “Tuned In.”

 

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