Customer Validation for Product Managers

By Pragmatic Marketing October 23, 2018

An effective customer-validation program provides insights that allow product teams to make market-driven product development and roadmap decisions. But what if your resources are limited?

When you watch our webinar, you will learn how product teams without a full-time customer-testing team can leverage turnkey assets to run quick and efficient customer-validation (alpha, beta, and field) tests to ensure better market acceptance and revenue growth.

Luke Freiler, CEO of Centercode, will discusses how these lean customer-validation testing assets can help you:

  • Discover new insights by exposing your product to a broader audience outside the QA lab
  • Segment your product's experience into different testing topics
  • Gain valuable feedback from even a small group of targeted testers
  • Determine which types of product feedback you should look for (bugs, suggestions, surveys, etc.)
  • Determine which parts of your product to fix, improve or promote so you're  prepared to launch with confidence

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Pragmatic Marketing

About the Presenters

Pragmatic Marketing, LLC has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic Marketing Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic Marketer magazine and the bestseller “Tuned In.”

 

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