Delight Your Customers While You Turn a Profit

By Jim Semick June 09, 2015

Why is pricing software-as-a-service (SaaS) different than pricing traditional products, and why is customer lifetime value so essential for product success?
 
In this webinar, we explored the unique challenges—and opportunities—of pricing a variety of software products. Not only did we learn how to price based on customer value—and how to delight your customers—we also learned about:

    • Alternative pricing models for products
    • Pricing for competitive differentiation
    • Tips for successfully pricing new products
    • Case study examples

Hear Jim Semick, co-founder of ProductPlan, a cloud-based roadmap software for product and marketing teams, give you the tools and techniques necessary to effectively price software products.

     
    Jim Semick

    About the Presenters

    Jim Semick is co-founder of ProductPlan, a leading provider of cloud-based roadmap software for product and marketing teams. For more than 15 years he has helped launch new products now generating hundreds of millions in revenue. He was part of the founding team at AppFolio, a vertical SaaS company. Prior to AppFolio, Jim validated and created version 1.0 product requirements for GoToMyPC and GoToMeeting (acquired by Citrix). Jim is a frequent speaker on product management and the process of discovering successful business models. He contributes at www.productplan.com/blog. Follow Jim on Twitter at @JimSemick.

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