Distinctive Competencies: Why There's No Such Thing as a Commodity

By Mark Stiving May 22, 2017

Distinctive competencies are powerful things, but too many companies fail to recognize their importance or spend the time required to identify and build theirs up. In this interactive session, Pragmatic Marketing instructor Mark Stiving and vice president of marketing Rebecca Kalogeris will lead the audience through an exercise to identify and apply distinctive competencies using some of the biggest brands in the world.

Not only will you learn about the power of distinctive competencies, but also how to start thinking about and leveraging them within your own organization. Register now and get ready to play along!
 

 

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Mark Stiving

About the Presenters

Mark Stiving is an instructor at Pragmatic Marketing with more than 20 years of experience in business startup, development, management, turnaround and sales and design engineering. He has helped companies create and implement new pricing strategies to capture more from the value they create, and has consulted with Cisco, Procter & Gamble, Grimes Aerospace, Rogers Corporation and many small businesses and entrepreneurial ventures. He has led pricing initiatives as director of pricing at Maxim Integrated and as a member of technical staff at National Semiconductor. Mark also has served as president of both Home Director Inc. and Destiny Networks Inc. and as an assistant professor of marketing at The Ohio State University. Mark also is the author of “Impact Pricing: Your Blueprint to Driving Profits” (Entrepreneur Press, 2011). He can be reached at mstiving@pragmaticmarketing.com.

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