How to Launch and Grow Your Subscription Business

By Pragmatic Institute March 25, 2019

How to Launch and Grow a Subscription Business

Thinking about implementing a subscription-based product in your business? While this type of offering has become popular, understanding how to build the business is critical. In this webinar, pricing expert Mark Stiving explains what you need to understand to build an effective model. Learn the five basic KPIs involved and how to improve your chances of long-term viability. Mark also walks through the three revenue buckets you’ll need to manage, the revenue bucket that’s most important to rapid growth, and the four ways to grow the most important bucket. He also shares a subscription growth calculator you can download and use as you begin looking at your subscription-based product.

Use the subscription growth calculator as seen in the webinar here.

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Pragmatic Institute

About the Presenters

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”

 

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