Peer-to-Peer Sales, the Next Frontier?
Consider this: The average buyer gets 100+ emails a day, opens just 23 percent and only clicks on 2 percent. In addition, 75 percent of B2B buyers wish vendors would put a lid on the fluffy sales-speak that's frequently found in marketing content. Now consider that the average B2B buying committee consists of eight people, all with differing opinions and objectives, and it's no wonder B2B buyers are looking for ways to cut through the chaos.
Learn about peer-to-peer (P2P) selling as a strategic approach to B2B sales.
Ian Levine, a board member and chief sales officer of RO Innovation, will discuss:
- What the P2P selling evolution is all about, and why it matters
- Five new ways to position your customer reference program with key influencers, including your boss
- The top priorities your peers are focusing on for their programs
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