Winning Buyers with the Brutal Truth

By Pragmatic Institute February 28, 2019

Did you know that less than 37% of buyers find technology vendors to be open and honest about product limitations? Or that buyers often describe marketing collateral as “word salad?” It’s no wonder there’s a crisis of trust in technology marketing.

Watch our February 27th webinar to learn how you can bridge that trust gap through product reviews, allowing the voice of your customers to shine through..


Russ Somers, VP of marketing at TrustRadius will show you:
Which resources today’s buyers trust—and which ones they ignore
Why a negative review of your product could be the key to more sales
How the voice of your customers can power the buyer’s journey—and your product strategy.

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Pragmatic Institute

About the Presenters

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”

 

To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

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