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Winning Buyers with the Brutal Truth
Did you know that less than 37% of buyers find technology vendors to be open and honest about product limitations? Or that buyers often describe marketing collateral as “word salad?” It’s no wonder there’s a crisis of trust in technology marketing.
Join us on Wednesday, February 27th at 1pm ET as we discuss how you can bridge that trust gap through product reviews, allowing the voice of your customers to shine through..
Russ Somers, VP of marketing at TrustRadius will join us to show you:
Which resources today’s buyers trust—and which ones they ignore
Why a negative review of your product could be the key to more sales
How the voice of your customers can power the buyer’s journey—and your product strategy.
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