Business Plans are About Vision, Not Precision

What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined. 

Ideas are easy—it’s the execution that’s hard. Watch our recent webinar, as we discuss the importance of finding a way to focus and filter your ideas to identify the best opportunity for your business plan. We’ll show you the best ways to triage and grade your product ideas, build a useful business plan, and make sure your metrics line up with your goals. 

Steve Johnson, author, speaker, former Pragmatic Marketing instructor and current vice president of products at Pragmatic Marketing, explores: 

  • Using a product canvas as a business plan
  • Prioritizing and re-prioritizing product ideas
  • Aligning product metrics with goals

 

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