Reassessing Your Market Assumptions

What if everything you think you know about your market is wrong?
That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.

Watch our April 18 webinar to learn about the framework Logi Analytics used and how you can apply it to your efforts.

Josh Martin, director of product marketing at Logi Analytics shares his methodology and approach to validating market assumptions, including real-life examples.

He also discusses:

• How to segment your user base to maximize competitive differentiators
• Which questions to ask to validate your market assumptions
• Tips and tricks for sharing findings with management

Watch now

Looking for the latest in product management news, articles, webinars, podcasts and more?

Recent Webinars

Delight Your Customers While You Turn a Profit

Why is pricing software-as-a-service (SaaS) different than pricing traditional products, and why is…
Watch Webinar

Discover Your Distinctive Competencies with Buyer Interviews

Understanding your distinctive competencies is crucial to making solid investment decisions and suc…
Watch Webinar

Lead Generation Tips You Can Implement in Minutes

Join us each month as we dig deep into a different box of the Pragmatic Marketing Framework to provide you easy access to tools, tips and best practices.
Watch Webinar

Product Roadmaps in Highly Iterative Environments

What’s the role of product roadmaps in a product development landscape where iterative develo…
Watch Webinar

Making the Perfect Match: Adapting to Your Buyers' Process

Every organization has a sales process, but does it align with your prospects' buying process? Thin…
Watch Webinar

The Transformational Power of the Market

At Pragmatic Marketing, we have taught about the power of listening to the market for more than 20 y…
Watch Webinar

The Practical Side of Portfolio Management

This webinar will show you practical tools and techniques you can use for successful product portfolio management.
Watch Webinar

Competitive Intelligence: Use employees and internal knowledge to create a competitive edge

Listen to Oracle’s former director of competitive intelligence as he discusses how companies …
Watch Webinar

How to Capture Innovation from Existing Intelligence

This webinar will show you how to find an idea that's worked for someone else—and then do something to that idea to make it your own.
Watch Webinar