Business Plans are About Vision, Not Precision

What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined. 

Ideas are easy—it’s the execution that’s hard. Watch our recent webinar, as we discuss the importance of finding a way to focus and filter your ideas to identify the best opportunity for your business plan. We’ll show you the best ways to triage and grade your product ideas, build a useful business plan, and make sure your metrics line up with your goals. 

Steve Johnson, author, speaker, former Pragmatic Marketing instructor and current vice president of products at Pragmatic Marketing, explores: 

  • Using a product canvas as a business plan
  • Prioritizing and re-prioritizing product ideas
  • Aligning product metrics with goals

 

WATCH NOW

Looking for the latest in product management news, articles, webinars, podcasts and more?

Recent Webinars

How to Give Demos That Win New Business

A great product demo moves a sales opportunity forward and can even close the deal. Unfortunately, …
Watch Webinar

Delight Your Customers While You Turn a Profit

Why is pricing software-as-a-service (SaaS) different than pricing traditional products, and why is…
Watch Webinar

Discover Your Distinctive Competencies with Buyer Interviews

Understanding your distinctive competencies is crucial to making solid investment decisions and suc…
Watch Webinar

Lead Generation Tips You Can Implement in Minutes

Join us each month as we dig deep into a different box of the Pragmatic Marketing Framework to provide you easy access to tools, tips and best practices.
Watch Webinar

Product Roadmaps in Highly Iterative Environments

What’s the role of product roadmaps in a product development landscape where iterative develo…
Watch Webinar

Making the Perfect Match: Adapting to Your Buyers' Process

Every organization has a sales process, but does it align with your prospects' buying process? Thin…
Watch Webinar

The Transformational Power of the Market

At Pragmatic Marketing, we have taught about the power of listening to the market for more than 20 y…
Watch Webinar

The Practical Side of Portfolio Management

This webinar will show you practical tools and techniques you can use for successful product portfolio management.
Watch Webinar

Competitive Intelligence: Use employees and internal knowledge to create a competitive edge

Listen to Oracle’s former director of competitive intelligence as he discusses how companies …
Watch Webinar