Rise above the competition. Discover the best ways to study your competition, and learn how to react to problems and capitalize on the opportunities that competitive shifts create in this issue of Pragmatic Marketer.
These 9 key metrics will help measure the success of scrum teams for keeping sprints on track.
When leading companies combine organizational alignment with an ability to evolve with the market, they greatly improve their odds of remaining competitive.
These 21 tips will help you lead, whether you’re heading up a department or a cross-functional product-launch team.
Understand the limitations of a data-driven approach.
To have a strong understanding of your personas, you must talk to your customers.
You’re not communicating if you’re marketing to someone you don’t know.
Successful innovations must solve market problems and to do that you must understand your customer need.
Building a great product team begins with hiring great product people
Pricing SaaS products presents unique challenges—and opportunities—for product and marketing teams.
Distinguish your product from the competition to secure a loyal customer base.
A solid buyer persona is like a pot of gold to a salesperson or marketer. It becomes an intelligent cheat sheet.
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