Separate fact from fantasy. Learn how to sift through a mountain of collected data to discover the metrics that are meaningful to your business in this issue of Pragmatic Marketer.

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Volume 12 Issue 4

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  • Gain The House Advantage:The Benefits of Mapping Your Buyer's Process
  • Why Advisory Boards Matter
  • The Win-Loss Witch Hunt
  • Personas: The Journey


Volume 12 Issue 3

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  • UX: A Critical Part of Your Product Team
  • Reduce the Risk of Product Failure
  • Improve UX with In-App Guides
  • Experience Design: Beyond the Pixels


Volume 12 Issue 2

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  • How to Price SaaS Products
  • Pricing and the Prisoner's dilemma
  • How to Gain Support for Your Pricing Recommendations
  • Make Salespeople the Champions of Your Pricing Strategy


Volume 12 Issue 1

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  • Get Noticed: 7 Tips For Better Presentation Skills
  • My Journey into The Wonderful World of Product
  • Practical Portfolio Management
  • Sunsetting a Product


Volume 11 Issue 4

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  • Creating Strategic Product Plans
  • Analyze This
  • 9 Scrum Metrics to
  • Keep Your Team on Track
  • HubSpot's Formula for Product Launch Success


Volume 11 Issue 3

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  • Product Managers vs. Development: One Bag and a Carry On
  • The Two C's of Agile
  • Confessions of a Nontechnical Product Manager
  • Four Power Cues for Leaders


Volume 11 Issue 2

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  • We Have Liftoff
  • Make the Most of Your Betas
  • The Name Game
  • The 60 Second Business Case


Volume 11 Issue 1

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  • Breaking Through Boundaries
  • Another Day, Another Dollar (or Euro)
  • Not Lost in Translation
  • From Shore To Shore


Volume 10 Issue 4

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  • Business Without Blind Spots
  • Does Marketing Matter?
  • Engaging the Socialsphere
  • You Need a Business Strategy, Not a Social Strategy


Volume 10 Issue 3

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  • The Optimal Way to Innovate
  • Is It Innovative or Another Bad Idea?
  • People + Process = Performance
  • Innovation by Design


Volume 10 Issue 2

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  • The X Factors
  • Now the Student Becomes the Master
  • Is the Right Candidate Right for You?


Volume 10 Issue 1

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  • 20 Ways to Improve Customer Communications
  • Confessions of a Sales Guy
  • Communicate by the Numbers with CFOs


Volume 9 Issue 1

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  • Pragmatic Marketing's 2010-2011 Annual Product Management and Marketing Survey
  • Finance as a Stakeholder in Product Management
  • Mining Content Gold: How to Interview Content Experts


Volume 8 Issue 4

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  • 5 Lessons from 150 Startup Pitches
  • User Experience: The Third Objective
  • Transitioning from Services into Product Management


Volume 8 Issue 3

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  • ProductCamp Best Practices
  • Auditing Product Management in Early-Stage Companies
  • How Many Data Points Do You Really Need


Volume 8 Issue 2

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  • Conjoint Analysis 101: Know Where Your Market Values Your Product
  • Measurement-Driven Product Management: Measure Only What Matters
  • Defining and Designing Technology for People
  • Don't Let the Sun Go Down: Techniques for Sunsetting or Retiring Products and Features


Volume 8 Issue 1

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  • Pragmatic Marketing's 2009-2010 Annual Product Management Survey
  • If You Could Say One Thing to Your Company President Without Reprisal, What Would You Say?
  • How Has Your Job Changed?
  • Re-Inventing Product Management with Love
  • Five Ways to Torpedo Your Product Management Career


Volume 7 Issue 5

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  • Updating the Pragmatic Marketing Framework
  • Job Interview? Use the Pragmatic Marketing Framework!
  • The Product Management Triad
  • Top 10 Tools to Measure User Experience
  • The Strategic Product Manager and the CFO


Volume 7 Issue 4

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  • The Freemium Business Model and Viral Product Management
  • Expand Your Comfort Zone: A Product Management Quiz to Point You in the Right Direction
  • Marketing Up (and Down and Across) in a Down Economy


Volume 7 Issue 3

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  • Industry Immersion
  • I Heard What You Said. Now What Did You Mean?
  • Alignment - A Little-Understood Aspect of Product Management


Volume 7 Issue 2

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  • End Boring Marketing Now
  • How to Turn Sales Engineers into Your Biggest Fans
  • Goals, Readiness and Constraints: The Three Dimensions of Product Launch
  • I Know Nothing About Product Naming (But that Doesn't Stop Me from Doing It!)


Volume 7 Issue 1

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  • Pragmatic Marketing's 2008 Annual Product Management and Marketing Survey
  • Career Growth and the Product Manager
  • Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 4)
  • Winning in a Down Economy: Are You Tuned In?
  • Changing Jobs in Product Management: Evaluating, Farming, Interviewing and Negotiating


Volume 6 Issue 5

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  • Living in an Agile World: Strategic Role of Product Management When Development Goes Agile
  • Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 3)
  • When Creative is the Wrong Tool! The Ideative Process: A Better Tool for Our Constrained World
  • The Economics of Software as a Service vs. Software as a Product


Volume 6 Issue 4

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  • You Can't Innovate Like Apple
  • Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 2)
  • Change is Pulling Us into the Cloud
  • Maybe Your Opinion IS Relevant
  • Beyond SEO: Driving Customer Attraction, Retention, and Top-Line Growth


Volume 6 Issue 3

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  • Chasing Outcomes: You Can't Get There from Here
  • Three Tips at the Tip of the Iceberg: How to Ensure the Success of Your IT Project
  • Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 1)
  • Maximize Your Word-of-Mouth Marketing: Turning Users into Fans


Volume 6 Issue 2

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  • Why Didn't We Think of That?
  • To Startup or Not to Startup?
  • The New Leader Development Dilemma and How to Fix It
  • Utilizing Co-Design to Create Market-Driven Products


Volume 6 Issue 1

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  • Pragmatic Marketing's 2007 Annual Product Management and Marketing Survey
  • Lead on Purpose: How Product Managers Lead Teams to Success
  • What are Patents?
  • Patents and the Product Manager
  • Agile Market Requirements
  • Problem Solving: It's All About Smart(er) Questions


Volume 5 Issue 5

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  • Viral Marketing: Let the World Tell Your Story for Free
  • Avoiding the "Netscape Moment"
  • Your Prospects Love White Papers: Are You Giving Them What They Want?
  • Seven Ways to Acquire and Retain Customer References
  • Add "Quick Hits" and (Finally) Address Those Priority 3 Enhancements


Volume 5 Issue 4

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  • Stop Perfuming the Pig: Why "Real" Marketing is Done Before the Product is Created
  • The Online Media Room: A Terrific Place to Market Directly to Buyers (Yes, Buyers!)
  • The Power of the Persona
  • Customer Affinity: How to Get It, What to Do With It


Volume 5 Issue 3

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  • The ROI of Being Market-Driven
  • Five Slides of Segmentation
  • Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software
  • Product Management Axioms
  • Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role (Part 2)


Volume 5 Issue 2

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  • Software Development's Evolution Toward Product Design
  • The Art of Panels
  • Online Thought-Leadership: Transform Your Company into a Trusted Resource for Your Buyers
  • Are You Decent? The Naked Truth About Product Management Performance


Volume 5 Issue 1

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  • Pragmatic Marketing's 2006 Annual Product Management and Marketing Survey
  • Technology Assessment for a Better Strategy
  • Product Managers are Really Super Heroes in Disguise
  • Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role
  • Product Design: Bridging the Gap Between Product Management and Development


Volume 4 Issue 5

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  • What's the Difference Between Product Management and Product Marketing?
  • How to Fit Your Product Strategy to Small & Medium-Sized Businesses
  • Top Ten Tips for Briefing Industry Analysts
  • Usability - the Key to a Product's Success
  • How to Use Timeboxes for Scheduling Software Delivery
  • Case Studies: Top Eight Ways to Get them Done


Volume 4 Issue 4

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  • Extreme Product Management: Deliver Products People Want to Buy in an Agile Environment
  • Fresh Or From The Can? Why the Better Product Still Struggles in the Marketplace
  • A Framework for Creating Effective Product Presentations
  • Investment in Customer Advisory Programs Helps Build Business


Volume 4 Issue 3

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  • The New Rules of PR for Technology & Software Businesses
  • Building a Better Beta
  • Prioritizing Software Requirements with Kano Analysis


Volume 4 Issue 2

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  • A Fact-Based Approach to Outsourcing for Product Managers
  • Surviving Product Management
  • The Content-Free Buzzword-Compliant Vocabulary List
  • Book Review: Cashing In with Content
  • Degrees of Ability: Hiring Into Product Management


Volume 4 Issue 1

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  • Annual Product Management Salary Survey 2005
  • Corporate Blogs for Technology Businesses: Authentic
  • Marketing at Work Managing Product Requirements: Where Did All My Customer Insights Go?
  • On Demand Enterprise Software Demos


Volume 3 Issue 5

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  • Where Does Product Management Belong in the Organization?
  • A Better Reference Process Means Better Launches
  • Effective Sales Presentations: Advancing the Sales Cycle
  • Pricing for Software Product Managers


Volume 3 Issue 4

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  • The Higher They Go, The Stupider They Get
  • Don't Confuse Sales Support with Marketing: A Case for Buyer Persona Profiling
  • Product Management: For Adults Only
  • Product Strategy Doesn't Just Happen
  • You Want to Start a Company. Where Do You Begin?
  • The Egoless Company


Volume 3 Issue 3

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  • End of Life: Retiring a Product
  • A Model for Metrics-Driven Feature Prioritization
  • Building Demos that Drive Sales
  • Exploiting the Full Potential of After-Sales Market


Volume 3 Issue 2

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  • Faster! Gaining Product Momentum
  • The Exceptional Product Manager: What is the "Right Stuff"?
  • Who Needs Product Management?
  • Due Diligence for New Product Ideas
  • Seven Things You Can Do to Improve Your Credibility on the Web


Volume 3 Issue 1

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  • 2004 Annual Product Management Salary Survey
  • Clean, Cutting-Edge UI Design Cuts McAfee's Support Calls by 90%
  • Product Managers and Marketers: Who Does What?
  • Migrating from a Product Manager to an Entrepreneur


Volume 2 Issue 5

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  • Remote Demos: Choosing the Approach That's Right for Your Business
  • Getting Management to Buy-In on Positioning
  • Tips & Tools: How to Run Customer Focus Groups Successfully
  • Two to Tango: The Art of Crafting, Building, and Maintaining Business Partnerships
  • The Role of Sales Engineer in Technical Sales


Volume 2 Issue 4

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  • Rethinking the Way You Do Business
  • Navigating Pathways to the Future: Product Roadmaps Lead Their Readers in Multiple Directions
  • Software Product Management: If You Can't Define It, You're Doing a Bad Job of It
  • Knowledge Transfer: Start It Out Right
  • Put Your Money Where the Value Us
  • A Look at Clarity in Positioning


Volume 2 Issue 3

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  • Measuring Marketing
  • Multiple Products, Multiple Product Managers
  • Competitive Information and Sales Guides: What Sales Forces Need to Win
  • Ten Things a Product Managers Should Know About Sales
  • Using Force Field Analysis to Listen to Customers
  • How to Make Selling Complex Solutions Simple


Volume 2 Issue 2

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  • Whose Problems Are We Going to Solve?
  • A Market Intelligence Primer
  • Win/Loss Analysis Checklist for Product Managers
  • Product Management and RFPs
  • Who's Driving Your Company?
  • Collateral is No Way to Support the Sales Force
  • Product Roadmaps
  • Link Up & Learn: Conversation- Five Industry Gurus about Product Management Associations


Volume 2 Issue 1

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  • Annual Product Management Roles & Salary Survey 2003
  • Monitoring Metrics Puts You In the Drivers Seat
  • High Impact Product Management: Creating and Measuring Product Management Success
  • Debugging the User Code: Part 2, Integrating Users in Product Development
  • Technical Sales vs. Marketing


Volume 1 Issue 4

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  • Buyer and User Personas
  • Think You Know How to Meed Customer Needs? You May Need to Think Again
  • Debugging the User Code: The Business Case for User Oriented Product Development
  • Keeping Close to Customers
  • No One to Blame: The Perfect Crime


Volume 1 Issue 3

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  • How to Make Less of a Mess in Software Product Management
  • Why Are We Winning and Why Are We Losing?
  • Change Now, Change Later
  • How to Conduct a Successful Webinar


Volume 1 Issue 2

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  • How to Interview Your Customers
  • There's a Reason No One is Listening
  • Role of Product Management
  • The Product Manager Triad
  • I Am Customer, Hear Me Roar
  • Building Tomorrow's Products Requires Listening to the Market


Volume 1 Issue 1

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  • Annual Product Management Roles & Salary Survey Results
  • Ten Marketing Challenges that Can Make or Break Your Business


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