Explore the power and beauty of design. 
Design drives the power of the user experience and helps customers solve problems in ways they never imagined were possible. It influences everything from sales to satisfaction to retention. Discover why design matters and how to elevate the UX function in your organization in the summer issue of Pragmatic Marketer.

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Volume 12 Issue 2

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  • How to Price SaaS Products
  • Pricing and the Prisoner's dilemma
  • How to Gain Support for Your Pricing Recommendations
  • Make Salespeople the Champions of Your Pricing Strategy
 

Volume 12 Issue 1

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  • Get Noticed: 7 Tips For Better Presentation Skills
  • My Journey into The Wonderful World of Product
  • Practical Portfolio Management
  • Sunsetting a Product

 


Volume 11 Issue 4

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  • Creating Strategic Product Plans
  • Analyze This
  • 9 Scrum Metrics to Keep Your Team on Track
  • HubSpot's Formula for Product Launch Success

 


Volume 11 Issue 3

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  • Product Managers vs. Development: One Bag and a Carry On
  • The Two C's of Agile
  • Confessions of a Nontechnical Product Manager
  • Four Power Cues for Leaders

 


Volume 11 Issue 2

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  • We Have Liftoff
  • Make the Most of Your Betas
  • The Name Game
  • The 60 Second Business Case

 


Volume 11 Issue 1

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  • Breaking Through Boundaries
  • Another Day, Another Dollar (or Euro)
  • Not Lost in Translation
  • From Shore To Shore

 


Volume 10 Issue 4

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  • Business Without Blind Spots
  • Does Marketing Matter?
  • Engaging the Socialsphere
  • You Need a Business Strategy, Not a Social Strategy

 


Volume 10 Issue 3

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  • The Optimal Way to Innovate
  • Is It Innovative or Another Bad Idea?
  • People + Process = Performance
  • Innovation by Design

 


Volume 10 Issue 2

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  • The X Factors
  • Now the Student Becomes the Master
  • Is the Right Candidate Right for You?

 


Pragmatic Marketer

Volume 10 Issue 1

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  • 20 Ways to Improve Customer Communications
  • Confessions of a Sales Guy
  • Communicate by the Numbers with CFOs

 


Pragmatic Marketer

Volume 9 Issue 1

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  • Pragmatic Marketing's 2010-2011 Annual Product Management and Marketing Survey
  • Finance as a Stakeholder in Product Management
  • Mining Content Gold: How to Interview Content Experts

 


Pragmatic Marketer

Volume 8 Issue 4

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  • 5 Lessons from 150 Startup Pitches
  • User Experience: The Third Objective
  • Transitioning from Services into Product Management

 


Pragmatic Marketer

Volume 8 Issue 3

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  • ProductCamp Best Practices
  • Auditing Product Management in Early-Stage Companies
  • How Many Data Points Do You Really Need

 


Pragmatic Marketer

Volume 8 Issue 2

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  • Conjoint Analysis 101: Know Where Your Market Values Your Product
  • Measurement-Driven Product Management: Measure Only What Matters
  • Defining and Designing Technology for People
  • Don't Let the Sun Go Down: Techniques for Sunsetting or Retiring Products and Features

 


Pragmatic Marketer

Volume 8 Issue 1

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  • Pragmatic Marketing's 2009-2010 Annual Product Management Survey
  • If You Could Say One Thing to Your Company President Without Reprisal, What Would You Say?
  • How Has Your Job Changed?
  • Re-Inventing Product Management with Love
  • Five Ways to Torpedo Your Product Management Career

Pragmatic Marketer

Volume 7 Issue 5

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  • Updating the Pragmatic Marketing Framework
  • Job Interview? Use the Pragmatic Marketing Framework!
  • The Product Management Triad
  • Top 10 Tools to Measure User Experience
  • The Strategic Product Manager and the CFO

 


Pragmatic Marketer

Volume 7 Issue 4

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  • The Freemium Business Model and Viral Product Management
  • Expand Your Comfort Zone: A Product Management Quiz to Point You in the Right Direction
  • Marketing Up (and Down and Across) in a Down Economy

 


Pragmatic Marketer

Volume 7 Issue 3

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  • Industry Immersion
  • I Heard What You Said. Now What Did You Mean?
  • Alignment - A Little-Understood Aspect of Product Management

 


Pragmatic Marketer

Volume 7 Issue 2

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  • End Boring Marketing Now
  • How to Turn Sales Engineers into Your Biggest Fans
  • Goals, Readiness and Constraints: The Three Dimensions of Product Launch
  • I Know Nothing About Product Naming (But that Doesn't Stop Me from Doing It!)

 


Pragmatic Marketer

Volume 7 Issue 1

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  • Pragmatic Marketing's 2008 Annual Product Management and Marketing Survey
  • Career Growth and the Product Manager
  • Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 4)
  • Winning in a Down Economy: Are You Tuned In?
  • Changing Jobs in Product Management: Evaluating, Farming, Interviewing and Negotiating

 


Pragmatic Marketer

Volume 6 Issue 5

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  • Living in an Agile World: Strategic Role of Product Management When Development Goes Agile
  • Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 3)
  • When Creative is the Wrong Tool! The Ideative Process: A Better Tool for Our Constrained World
  • The Economics of Software as a Service vs. Software as a Product

 


Pragmatic Marketer

Volume 6 Issue 4

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  • You Can't Innovate Like Apple
  • Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 2)
  • Change is Pulling Us into the Cloud
  • Maybe Your Opinion IS Relevant
  • Beyond SEO: Driving Customer Attraction, Retention, and Top-Line Growth

 


Pragmatic Marketer

Volume 6 Issue 3

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  • Chasing Outcomes: You Can't Get There from Here
  • Three Tips at the Tip of the Iceberg: How to Ensure the Success of Your IT Project
  • Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 1)
  • Maximize Your Word-of-Mouth Marketing: Turning Users into Fans

 


Pragmatic Marketer

Volume 6 Issue 2

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  • Why Didn't We Think of That?
  • To Startup or Not to Startup?
  • The New Leader Development Dilemma and How to Fix It
  • Utilizing Co-Design to Create Market-Driven Products

 


Pragmatic Marketer

Volume 6 Issue 1

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  • Pragmatic Marketing's 2007 Annual Product Management and Marketing Survey
  • Lead on Purpose: How Product Managers Lead Teams to Success
  • What are Patents?
  • Patents and the Product Manager
  • Agile Market Requirements
  • Problem Solving: It's All About Smart(er) Questions

 


Pragmatic Marketer

Volume 5 Issue 5

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  • Viral Marketing: Let the World Tell Your Story for Free
  • Avoiding the "Netscape Moment"
  • Your Prospects Love White Papers: Are You Giving Them What They Want?
  • Seven Ways to Acquire and Retain Customer References
  • Add "Quick Hits" and (Finally) Address Those Priority 3 Enhancements

 


Pragmatic Marketer

Volume 5 Issue 4

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  • Stop Perfuming the Pig: Why "Real" Marketing is Done Before the Product is Created
  • The Online Media Room: A Terrific Place to Market Directly to Buyers (Yes, Buyers!)
  • The Power of the Persona
  • Customer Affinity: How to Get It, What to Do With It

 


Pragmatic Marketer

Volume 5 Issue 3

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  • The ROI of Being Market-Driven
  • Five Slides of Segmentation
  • Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software
  • Product Management Axioms
  • Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role (Part 2)

 


Pragmatic Marketer

Volume 5 Issue 2

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  • Software Development's Evolution Toward Product Design
  • The Art of Panels
  • Online Thought-Leadership: Transform Your Company into a Trusted Resource for Your Buyers
  • Are You Decent? The Naked Truth About Product Management Performance

 


Pragmatic Marketer

Volume 5 Issue 1

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  • Pragmatic Marketing's 2006 Annual Product Management and Marketing Survey
  • Technology Assessment for a Better Strategy
  • Product Managers are Really Super Heroes in Disguise
  • Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role
  • Product Design: Bridging the Gap Between Product Management and Development

 


Note: For volumes 1-4, the name of the magazine was productmarketing.com. Beginning with volume 5, the name changed to The Pragmatic Marketer.


Pragmatic Marketer

Volume 4 Issue 5

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  • What's the Difference Between Product Management and Product Marketing?
  • How to Fit Your Product Strategy to Small & Medium-Sized Businesses
  • Top Ten Tips for Briefing Industry Analysts
  • Usability - the Key to a Product's Success
  • How to Use Timeboxes for Scheduling Software Delivery
  • Case Studies: Top Eight Ways to Get them Done

 


Pragmatic Marketer

Volume 4 Issue 4

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  • Extreme Product Management: Deliver Products People Want to Buy in an Agile Environment
  • Fresh Or From The Can? Why the Better Product Still Struggles in the Marketplace
  • A Framework for Creating Effective Product Presentations
  • Investment in Customer Advisory Programs Helps Build Business

 


Pragmatic Marketer

Volume 4 Issue 3

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  • The New Rules of PR for Technology & Software Businesses
  • Building a Better Beta
  • Prioritizing Software Requirements with Kano Analysis

 


Pragmatic Marketer

Volume 4 Issue 2

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  • A Fact-Based Approach to Outsourcing for Product Managers
  • Surviving Product Management
  • The Content-Free Buzzword-Compliant Vocabulary List
  • Book Review: Cashing In with Content
  • Degrees of Ability: Hiring Into Product Management

 


Pragmatic Marketer

Volume 4 Issue 1

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  • Annual Product Management Salary Survey 2005
  • Corporate Blogs for Technology Businesses: Authentic Marketing at Work
  • Managing Product Requirements: Where Did All My Customer Insights Go?
  • On Demand Enterprise Software Demos

 


Pragmatic Marketer

Volume 3 Issue 5

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  • Where Does Product Management Belong in the Organization?
  • A Better Reference Process Means Better Launches
  • Effective Sales Presentations: Advancing the Sales Cycle
  • Pricing for Software Product Managers

 


Pragmatic Marketer

Volume 3 Issue 4

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  • The Higher They Go, The Stupider They Get
  • Don't Confuse Sales Support with Marketing: A Case for Buyer Persona Profiling
  • Product Management: For Adults Only
  • Product Strategy Doesn't Just Happen
  • You Want to Start a Company. Where Do You Begin?
  • The Egoless Company

 


Pragmatic Marketer

Volume 3 Issue 3

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  • End of Life: Retiring a Product
  • A Model for Metrics-Driven Feature Prioritization
  • Building Demos that Drive Sales
  • Exploiting the Full Potential of After-Sales Market

 


Pragmatic Marketer

Volume 3 Issue 2

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  • Faster! Gaining Product Momentum
  • The Exceptional Product Manager: What is the "Right Stuff"?
  • Who Needs Product Management?
  • Due Diligence for New Product Ideas
  • Seven Things You Can Do to Improve Your Credibility on the Web

 


Pragmatic Marketer

Volume 3 Issue 1

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  • 2004 Annual Product Management Salary Survey
  • Clean, Cutting-Edge UI Design Cuts McAfee's Support Calls by 90%
  • Product Managers and Marketers: Who Does What?
  • Migrating from a Product Manager to an Entrepreneur

 


Pragmatic Marketer

Volume 2 Issue 5

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  • Remote Demos: Choosing the Approach That's Right for Your Business
  • Getting Management to Buy-In on Positioning
  • Tips & Tools: How to Run Customer Focus Groups Successfully
  • Two to Tango: The Art of Crafting, Building, and Maintaining Business Partnerships
  • The Role of Sales Engineer in Technical Sales

 


Pragmatic Marketer

Volume 2 Issue 4

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  • Rethinking the Way You Do Business
  • Navigating Pathways to the Future: Product Roadmaps Lead Their Readers in Multiple Directions
  • Software Product Management: If You Can't Define It, You're Doing a Bad Job of It
  • Knowledge Transfer: Start It Out Right
  • Put Your Money Where the Value Us
  • A Look at Clarity in Positioning

 


Pragmatic Marketer

Volume 2 Issue 3

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  • Measuring Marketing
  • Multiple Products, Multiple Product Managers
  • Competitive Information and Sales Guides: What Sales Forces Need to Win
  • Ten Things a Product Managers Should Know About Sales
  • Using Force Field Analysis to Listen to Customers
  • How to Make Selling Complex Solutions Simple

 


Pragmatic Marketer

Volume 2 Issue 2

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  • Whose Problems Are We Going to Solve?
  • A Market Intelligence Primer
  • Win/Loss Analysis Checklist for Product Managers
  • Product Management and RFPs
  • Who's Driving Your Company?
  • Collateral is No Way to Support the Sales Force
  • Product Roadmaps
  • Link Up & Learn: Conversation- Five Industry Gurus about Product Management Associations

 


Pragmatic Marketer

Volume 2 Issue 1

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  • Annual Product Management Roles & Salary Survey 2003
  • Monitoring Metrics Puts You In the Drivers Seat
  • High Impact Product Management: Creating and Measuring Product Management Success
  • Debugging the User Code: Part 2, Integrating Users in Product Development
  • Technical Sales vs. Marketing

 


Pragmatic Marketer

Volume 1 Issue 4

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  • Buyer and User Personas
  • Think You Know How to Meed Customer Needs? You May Need to Think Again
  • Debugging the User Code: The Business Case for User Oriented Product Development
  • Keeping Close to Customers
  • No One to Blame: The Perfect Crime

 


Pragmatic Marketer

Volume 1 Issue 3

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  • How to Make Less of a Mess in Software Product Management
  • Why Are We Winning and Why Are We Losing?
  • Change Now, Change Later
  • How to Conduct a Successful Webinar

 


Pragmatic Marketer

Volume 1 Issue 2

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  • How to Interview Your Customers
  • There's a Reason No One is Listening
  • Role of Product Management
  • The Product Manager Triad
  • I Am Customer, Hear Me Roar
  • Building Tomorrow's Products Requires Listening to the Market

 


Pragmatic Marketer

Volume 1 Issue 1

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  • Annual Product Management Roles & Salary Survey Results
  • Ten Marketing Challenges that Can Make or Break Your Business

 


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