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The Pragmatic Marketing Framework provides a proven blueprint that's transformed thousands of companies in wide-ranging industries.

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Why is 80% of our new business the result of word-of-mouth referrals from
satisfied customers? Don’t ask us, ask them.
Great course. Cements a lot of tribal learning acquired over the years. Hopefully it will improve processes at my company, but will help me regardless.
Christopher Mallardi
Christopher Mallardi
Product Management, FIS
This has changed my life at work. I have a new outlook and am eager to get started.
Ryan Frere
Ryan Frere
Product Manager, Blackbaud

I've been a product management professional in software for over 15 years. Since taking the Pragmatic Marketing training, I've refined my understanding of my craft and have been promoted to SVP of Product/Technology with a focus on rolling out Pragmatic Marketing learnings across the company.

Jonathan LaCour
Jonathan LaCour
Senior Vice President, Product & Technology, DreamHost
Great training and several real-world examples that are both practical and effective in dealing with common issues that arise within my environment.
Robert Bowman
Robert Bowman
Product Management, HigherGround
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