Straddling the line between robust feature sets and realistic timeframes for delivery? You’re not alone. According to our 17th Annual Product Management & Marketing Survey, 39% of respondents missed launch dates and 30% had to drop important features from new releases.

Build teaches you how to use market facts to prioritize requirements and user stories and plan your releases. You’ll learn how to provide an understanding of who your users are and what they’re trying to accomplish, so product and development teams create truly remarkable products.




*Foundations is a prerequisite for this course.
Attend Build and learn how to:

Improve handoffs between departments.

Clarify lines so that product management can focus on what needs to be built and development can focus on how to build it.

Build targeted solutions.

Use market context—who you’re building for and what problems you’re solving—to create innovative products.

Prioritize based on impact.

Focus on the products and features that will have the biggest impact in the market by ranking requirements objectively using market data.

Implement a universal approach.

Use a consistent approach for all of your teams, regardless of location or methodology.

 

 DOWNLOAD SYLLABUS



 Who Should Attend

Anyone who writes, prioritizes, consumes or dreams about requirements and user stories.

 Key Deliverables Covered

Prioritized project lists and requirements/user stories.

OTHER COURSES: Foundations | Focus | Market | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 
What do our customers have to say about our training?
This course was a great intro to product management. I recently joined the product management team and this course gave me more focus than I previously had. Since this course gave me insights into how I can better perform in my role, I feel I should also attend the other courses in this program.
Toni Connelly
Product Management, ChannelAdvisor

Pragmatic Marketing is the gold standard for product management training.

Cindy Dullea
Cindy Dullea
Chief Marketing Officer
I have arranged for multiple team members to attend the course already. I took this course six years ago and came back for a refresher. Still excellent!
Anu Sood, CaseWare Analytics
Anu Sood, CaseWare Analytics
Executive

Awesome sessions. Couldn't have asked for more in an instructor. Thrilled to have the opportunity to take part. Thank you!

Maria Coyle
Maria Coyle
Product Management, ChipRewards

Power Up: Product and Development Teams Unite!

In politics, nothing halts progress like a divided constituency. The same holds true for product and development teams. To work together, product and development must understand each other’s points of view and goals. It's only by working together that teams can deliver great products to delight those who are most important: customers.

We can bring Pragmatic Marketing training to you!