Straddling the line between robust feature sets and realistic timeframes for delivery? You’re not alone. According to our 17th Annual Product Management & Marketing Survey, 39% of respondents missed launch dates and 30% had to drop important features from new releases.

Build teaches you how to use market facts to prioritize requirements and user stories and plan your releases. You’ll learn how to provide an understanding of who your users are and what they’re trying to accomplish, so product and development teams create truly remarkable products.

*Foundations is a prerequisite for this course.
Attend Build and learn how to:

Improve handoffs between departments.

Clarify lines so that product management can focus on what needs to be built and development can focus on how to build it.

Build targeted solutions.

Use market context—who you’re building for and what problems you’re solving—to create innovative products.

Prioritize based on impact.

Focus on the products and features that will have the biggest impact in the market by ranking requirements objectively using market data.

Implement a universal approach.

Use a consistent approach for all of your teams, regardless of location or methodology.



 Who Should Attend

Anyone who writes, prioritizes, consumes or dreams about requirements and user stories.

 Key Deliverables Covered

Prioritized project lists and requirements/user stories.

OTHER COURSES: Foundations | Focus | Market | Launch | Price


Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.

Private Training

Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.


Looking for the latest in product management news, articles, webinars, podcasts and more?

Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

What do our customers have to say about our training?

Product Management was a new discipline within the organization two years ago. As a result of the training with Pragmatic Marketing, I've been able to demonstrate the importance of this team on sales and relationship management to the executive leadership.

Loreen Brown
Loreen Brown
Senior Vice President, AmerisourceBergen
While I have heard many of the general ideas before from more experienced product managers, I love hearing it clearly laid out step by step. I always leave a course excited to take back the tools and methodologies to my company! Thank you. If I can't get my company to pay for the remaining courses, I intend to pay for them myself.
Carolyn Ripley
Carolyn Ripley
Product Management, PlumChoice

Pragmatic Marketing has allowed me to think about products from the perspective of what problems they solve, allowing me to develop, launch and market more efficiently and effectively.

Josh Redman
Josh Redman
Product Specialist, D'Addario & Company

Ford Motor Company realized a 75-99% improvement in customer satisfaction/NPS since taking Pragmatic Marketing training.

Tracie Clayborn
Tracie Clayborn
Marketing Professional, Ford Motor Co.

Power Up: Product and Development Teams Unite!

In politics, nothing halts progress like a divided constituency. The same holds true for product and development teams. To work together, product and development must understand each other’s points of view and goals. It's only by working together that teams can deliver great products to delight those who are most important: customers.

We can bring Pragmatic Marketing training to you!