Find the opportunities in your market's problems. Focus teaches you to use market data to identify and present the right product strategies. You’ll discover an objective way to score and compare different opportunities to build strategic product plans, as well as how to successfully and credibly sell these plans internally.
*Foundations is a prerequisite for this course.
Attend Focus and learn how to:
Identify the right strategies.
Pinpoint opportunities where your company’s strengths intersect with what the market values.
Build business plans that identify an urgent, pervasive problem people are willing to pay to solve.
Implement a consistent approach to product planning.
Learn an objective scoring method and acquire a comprehensive tool set that can be used across product lines.
Share the product vision.
Articulate how individual opportunities fit with the company’s strategic direction. Use roadmaps and other tools to tailor your message to different audiences.
Who Should Attend
Anyone responsible for product direction and strategy. (If you’re responsible for—or contribute to—business plans or product roadmaps, we’re especially looking at you.)
Key Deliverables Covered
Business plans and roadmaps.
Common Public Bundles
Foundations + Focus + Build
Foundations + Focus + Build + Price
Public Training$1,195 USD
$1,495 for courses in the UK
We offer multi-course training events all around the world with great opportunities to network with your peers.
Prefer a private training, tailored for and delivered
specifically to your company?
Contact our account team for pricing and availability.
Looking for the latest in product management news, articles, webinars, podcasts and more?
What do our customers have to say about our training?
Pragmatic Marketing training taught me the basics and the foundation of product management. I was able to grasp the role and my responsibilities as a newer product manager in the field.
Red Hat has been able to gain a better understanding of product roles within their organization, increase confidence in the roadmap, and better align with internal teams by taking Pragmatic Marketing courses.
Pragmatic Marketing courses are offered all around the world.