Find the opportunities in your market's problems. Focus teaches you to use market data to identify and present the right product strategies. You’ll discover an objective way to score and compare different opportunities to build strategic product plans, as well as how to successfully and credibly sell these plans internally.



*Foundations is a prerequisite for this course.
Attend Focus and learn how to:

Identify the right strategies.

Pinpoint opportunities where your company’s strengths intersect with what the market values.

Gain consensus.

Build business plans that identify an urgent, pervasive problem people are willing to pay to solve.

Implement a consistent approach to product planning.

Learn an objective scoring method and acquire a comprehensive tool set that can be used across product lines.

Share the product vision.

Articulate how individual opportunities fit with the company’s strategic direction. Use roadmaps and other tools to tailor your message to different audiences.

 DOWNLOAD SYLLABUS

 Who Should Attend

Anyone responsible for product direction and strategy. (If you’re responsible for—or contribute to—business plans or product roadmaps, we’re especially looking at you.)

 Key Deliverables Covered

Business plans and roadmaps.

OTHER COURSES: Foundations | Build | Market | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 
What do our customers have to say about our training?

Pragmatic Marketing has allowed me to think about products from the perspective of what problems they solve, allowing me to develop, launch and market more efficiently and effectively.

Josh Redman
Josh Redman
Product Specialist, D'Addario & Company
Thanks for a great session - Can't wait to launch a blog on the diary of adopting Pragmatic training!
Catherine Pendleton
Catherine Pendleton
Head of Data, Informa

Pragmatic Marketing gets everyone on the same page. The templates allow you to quickly implement the best practices. The instructions provide real business examples.

A.J. Swope
A.J. Swope
Senior Vice President, Primary Residential Mortgage
Timely, succinct, practical, applicable and entertaining, truly inspirational. I caught a vision of a position that I can truly enjoy and it is much broader than I expected.
Rusty Lindquist
Rusty Lindquist
Product Manager, a la mode

Product Roadmaps

To drive your products forward in today’s ever-changing technology environment, it’s important to create, maintain and share roadmaps that are nimble. We share some best practices to help you get started.

Pragmatic Marketing courses are offered all around the world.