Find the opportunities in your market's problems. Focus teaches you to use market data to identify and present the right product strategies. You’ll discover an objective way to score and compare different opportunities to build strategic product plans, as well as how to successfully and credibly sell these plans internally.



*Foundations is a prerequisite for this course.
Attend Focus and learn how to:

Identify the right strategies.

Pinpoint opportunities where your company’s strengths intersect with what the market values.

Gain consensus.

Build business plans that identify an urgent, pervasive problem people are willing to pay to solve.

Implement a consistent approach to product planning.

Learn an objective scoring method and acquire a comprehensive tool set that can be used across product lines.

Share the product vision.

Articulate how individual opportunities fit with the company’s strategic direction. Use roadmaps and other tools to tailor your message to different audiences.

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 Who Should Attend

Anyone responsible for product direction and strategy. (If you’re responsible for—or contribute to—business plans or product roadmaps, we’re especially looking at you.)

 Key Deliverables Covered

Business plans and roadmaps.

 

Focus covers the activities within the Pragmatic Framework focused on using market data to identify the right strategies. Explore content related to these activities below.

 

Asset Assessment Distribution Strategy Product Portfolio
Business Plan Innovation Product Profitability
Buy, Build, or Partner Market Definition Product Roadmap
Competitive Landscape Positioning Pricing

OTHER COURSES: Foundations | Build | Market | Launch | Price| Data Science

Pricing

Public Training
Starting at
$995 USD
Per Course

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

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Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 
What do our customers have to say about our training?

This was very helpful and many light bulbs went off today. I especially liked the information around roadmaps and release plans.

Bill Bequette
Bill Bequette
Product Management, Ceridian

Pragmatic Institute has provided a framework for alignment. It has emphasized a market-driven roadmap and market-driven features (and not "build it and they will come").

Bill Howard
Bill Howard
Principal, Audacious Inquiry
My instructor was awesome. He's extremely intelligent, well spoken and obviously has a ton of experience with product management and marketing. I'm very impressed with the caliber of instructor standards that you have. I would definitely take another course again.
Sherry Shirah
Sherry Shirah
Sr. Director, NCR

I've been a product management professional in software for over 15 years. Since taking the Pragmatic Institute training, I've refined my understanding of my craft and have been promoted to SVP of Product/Technology with a focus on rolling out Pragmatic Institute learnings across the company.

Jonathan LaCour
Jonathan LaCour
Senior Vice President, Product & Technology, DreamHost

Product Roadmaps

To drive your products forward in today’s ever-changing technology environment, it’s important to create, maintain and share roadmaps that are nimble. We share some best practices to help you get started.

Pragmatic Institute courses are offered all around the world.