Find the opportunities in your market's problems. Focus teaches you to use market data to identify and present the right product strategies. You’ll discover an objective way to score and compare different opportunities to build strategic product plans, as well as how to successfully and credibly sell these plans internally.
Attend Focus and learn how to:
Identify the right strategies.
Pinpoint opportunities where your company’s strengths intersect with what the market values.
Build business plans that identify an urgent, pervasive problem people are willing to pay to solve.
Implement a consistent approach to product planning.
Learn an objective scoring method and acquire a comprehensive tool set that can be used across product lines.
Share the product vision.
Articulate how individual opportunities fit with the company’s strategic direction. Use roadmaps and other tools to tailor your message to different audiences.
Who Should Attend
Anyone responsible for product direction and strategy. (If you’re responsible for—or contribute to—business plans or product roadmaps, we’re especially looking at you.)
Key Deliverables Covered
Business plans and roadmaps.
|Focus covers the activities within the Pragmatic Marketing Framework focused on using market data to identify the right strategies. Explore content related to these activities below.|
|Asset Assessment||Distribution Strategy||Product Portfolio|
|Business Plan||Innovation||Product Profitability|
|Buy, Build, or Partner||Market Definition||Product Roadmap|
Public Training$1,195 USD
$1,495 for courses in the UK
We offer multi-course training events all around the world with great opportunities to network with your peers.
Prefer a private training, tailored for and delivered
specifically to your company?
Contact our account team for pricing and availability.
Looking for the latest in product management news, articles, webinars, podcasts and more?
What do our customers have to say about our training?
83% of the organizations surveyed gained a better understanding of product roles within their organization after taking Pragmatic Marketing training.
Absolutely amazing course. I am a subject matter expert and have found it difficult to quantify market problems. This course provided the exact tools I need to make me and my company successful.
Great synthesis of information that really helps drive a marketing organization. Some is obvious and some is not, but it's all needed for success.
Red Hat has been able to gain a better understanding of product roles within their organization, increase confidence in the roadmap, and better align with internal teams by taking Pragmatic Marketing courses.
Pragmatic Marketing courses are offered all around the world.