Find the opportunities in your market's problems. Focus teaches you to use market data to identify and present the right product strategies. You’ll discover an objective way to score and compare different opportunities to build strategic product plans, as well as how to successfully and credibly sell these plans internally.

*Foundations is a prerequisite for this course.

Attend Focus and learn how to:

Identify the right strategies.

Pinpoint opportunities where your company’s strengths intersect with what the market values.

Gain consensus.

Build business plans that identify an urgent, pervasive problem people are willing to pay to solve.

Implement a consistent approach to product planning.

Learn an objective scoring method and acquire a comprehensive tool set that can be used across product lines.

Share the product vision.

Articulate how individual opportunities fit with the company’s strategic direction. Use roadmaps and other tools to tailor your message to different audiences.

 DOWNLOAD SYLLABUS

 Who Should Attend

Anyone responsible for product direction and strategy. (If you’re responsible for—or contribute to—business plans or product roadmaps, we’re especially looking at you.)

 Key Deliverables Covered

Business plans and roadmaps.

 Common Public Bundles

Foundations + Focus + Build
Foundations + Focus + Build + Price

OTHER COURSES: Foundations | Build | Market | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 
What do our customers have to say about our training?
I am amazed by how much I have learned in this course. I've been able to identify the top three things that will help me do my job differently, and make more of a positive impact on the company. I would definitely tell others about this course.
Tom Spillman
Product Management, Spillman Technologies
Thank you for the class! I was worried I'd be sitting and listening to someone talk about things that didn't apply to me, but I'm happy to take this information back to my company and apply what I learned right away.
Hannah Robus
Hannah Robus
Product Management, Sapling Learning
While I have heard many of the general ideas before from more experienced product managers, I love hearing it clearly laid out step by step. I always leave a course excited to take back the tools and methodologies to my company! Thank you. If I can't get my company to pay for the remaining courses, I intend to pay for them myself.
Carolyn Ripley
Carolyn Ripley
Product Management, PlumChoice
Excellent class. I recently became a product manager and have learned more in this one-day course than I learned with six months on the job.
Christopher Gonyea
Christopher Gonyea
Product Management, Dyn

Product Roadmaps

To drive your products forward in today’s ever-changing technology environment, it’s important to create, maintain and share roadmaps that are nimble. We share some best practices to help you get started.

Pragmatic Marketing courses are offered all around the world.