Find the opportunities in your market's problems. Focus teaches you to use market data to identify and present the right product strategies. You’ll discover an objective way to score and compare different opportunities to build strategic product plans, as well as how to successfully and credibly sell these plans internally.

*Foundations is a prerequisite for this course.
Attend Focus and learn how to:

Identify the right strategies.

Pinpoint opportunities where your company’s strengths intersect with what the market values.

Gain consensus.

Build business plans that identify an urgent, pervasive problem people are willing to pay to solve.

Implement a consistent approach to product planning.

Learn an objective scoring method and acquire a comprehensive tool set that can be used across product lines.

Share the product vision.

Articulate how individual opportunities fit with the company’s strategic direction. Use roadmaps and other tools to tailor your message to different audiences.


 Who Should Attend

Anyone responsible for product direction and strategy. (If you’re responsible for—or contribute to—business plans or product roadmaps, we’re especially looking at you.)

 Key Deliverables Covered

Business plans and roadmaps.

OTHER COURSES: Foundations | Build | Market | Launch | Price


Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.

Private Training

Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.


Looking for the latest in product management news, articles, webinars, podcasts and more?

Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

What do our customers have to say about our training?

We executed on our three-year plan in just 12 months. Without Pragmatic Marketing, there’s no way that happens.

Frank Tait
Frank Tait
Vice President Product, Frontline Technologies
I have arranged for multiple team members to attend the course already. I took this course six years ago and came back for a refresher. Still excellent!
Anu Sood, CaseWare Analytics
Anu Sood, CaseWare Analytics
Fantastic trainer and really engaging and relevant subject matter. Only completed day one course so far, but extremely impressed and excited to see what's next.
Clinton Perry
Clinton Perry
Product Marketing, Autodesk
Pragmatic Marketing has quickly become one of my favorite resources.
Josh Wigginton
Josh Wigginton
Product Manager, InterOp Technologies

Product Roadmaps

To drive your products forward in today’s ever-changing technology environment, it’s important to create, maintain and share roadmaps that are nimble. We share some best practices to help you get started.

Pragmatic Marketing courses are offered all around the world.