Find the opportunities in your market's problems. Focus teaches you to use market data to identify and present the right product strategies. You’ll discover an objective way to score and compare different opportunities to build strategic product plans, as well as how to successfully and credibly sell these plans internally.



*Foundations is a prerequisite for this course.
Attend Focus and learn how to:

Identify the right strategies.

Pinpoint opportunities where your company’s strengths intersect with what the market values.

Gain consensus.

Build business plans that identify an urgent, pervasive problem people are willing to pay to solve.

Implement a consistent approach to product planning.

Learn an objective scoring method and acquire a comprehensive tool set that can be used across product lines.

Share the product vision.

Articulate how individual opportunities fit with the company’s strategic direction. Use roadmaps and other tools to tailor your message to different audiences.

 DOWNLOAD SYLLABUS

 Who Should Attend

Anyone responsible for product direction and strategy. (If you’re responsible for—or contribute to—business plans or product roadmaps, we’re especially looking at you.)

 Key Deliverables Covered

Business plans and roadmaps.

 

Focus covers the activities within the Pragmatic Framework focused on using market data to identify the right strategies. Explore content related to these activities below.

 

Asset Assessment Distribution Strategy Product Portfolio
Business Plan Innovation Product Profitability
Buy, Build, or Partner Market Definition Product Roadmap
Competitive Landscape Positioning Pricing

OTHER COURSES: Foundations | Build | Market | Launch | Price| Data Science

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 
What do our customers have to say about our training?

While I have heard many of the general ideas before from more experienced product managers, I love hearing it clearly laid out step by step. I always leave a course excited to take back the tools and methodologies to my company! Thank you. If I can't get my company to pay for the remaining courses, I intend to pay for them myself.

Carolyn Ripley
Carolyn Ripley
Product Management, PlumChoice
Pragmatic Institute has quickly become one of my favorite resources.
Josh Wigginton
Josh Wigginton
Product Manager, InterOp Technologies

When I took the courses a few years back, I was relatively new and unsure if I could handle this job. That course provided great tools that I applied. Now, sitting in Build, I see myself described on many of the concepts as a "best practice," while continuing to learn new things. See you in three weeks for two more courses.

George Thomann
George Thomann
Product Management, Broadridge
I've taken a few of the courses at Pragmatic Institute and LOVED them! You gave me a framework that I could use to take back some of the power of my position at work. In a few short years, I turned from the one who wasn't really sure into the one who was considered the best of the group. I owe that all to the courses I took from Pragmatic Institute.
Sheila DeJoode
Sheila DeJoode
Product Manager, Retail Technology Solutions

Product Roadmaps

To drive your products forward in today’s ever-changing technology environment, it’s important to create, maintain and share roadmaps that are nimble. We share some best practices to help you get started.

Pragmatic Institute courses are offered all around the world.