Understanding the market and the problems it faces is key to creating and marketing products people want to buy. Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. It’s also a prerequisite for every other Pragmatic Marketing course.
Attend Foundations and learn how to:
Get everyone on the same page.
Pragmatic Marketing Framework helps teams speak the same language, better understand roles and responsibilities and collaborate more effectively.
Tune into the market.
Stop talking about your opinion and start talking about your market. Learn practical techniques to identify the entire market, truly listen to it and become its messenger.
Uncover strategic opportunities.
Use your market understanding to identify strategies that minimize risks and optimize results.
Who Should Attend
The most successful implementations occur at companies where individuals from all key departments attend Foundations: executive leadership, product management, marketing, development, sales and more.
Key Deliverables Covered
Pragmatic Marketing Framework, roles and responsibilities and gap analysis.
Common Public Bundles
Foundations + Focus + Build
Foundations + Market + Launch
Foundations + Focus + Build + Price
Foundations + Market + Launch + Price
Public Training$1,195 USD
$1,495 for courses in the UK
We offer multi-course training events all around the world with great opportunities to network with your peers.
Prefer a private training, tailored for and delivered
specifically to your company?
Contact our account team for pricing and availability.
Looking for the latest in product management news, articles, webinars, podcasts and more?
What do our customers have to say about our training?
The most essential need for marketing teams is to have an operational framework that includes organizational dependencies and good templates to offer a starting point for conversations and design. Pragmatic Marketing offers just that.
We’ve been able to work more effectively and increase our ramp time to meet the objectives of the business faster.
I've been a product management professional in software for over 15 years. Since taking the Pragmatic Marketing training, I've refined my understanding of my craft and have been promoted to SVP of Product/Technology with a focus on rolling out Pragmatic Marketing learnings across the company.
A Practical Approach to Products
People aren’t buying your products. And no matter how much time, effort or money you invest in building and marketing those products, the reason is often the same: You’ve listened to the wrong people. It's time to implement a pragmatic, outside-in approach to building and marketing products that sell.
Pragmatic Marketing courses are offered all around the world.