Most launches fail because they only focus one goal: getting the product out the door. But a more strategic focus increases your odds of meeting (or exceeding) business objectives. Launch teaches you how to execute successful launches that align your entire organization around the right strategies. You'll learn how to connect with your buyers using targeted marketing programs, as well as how to empower sales with the tools and training they need to succeed.




*Foundations is a prerequisite for this course.
Attend Launch and learn how to:

Plan and prepare for success.

Identify key launch strategies and develop a launch plan based on market facts.

Measure effectiveness.

Determine launch effectiveness using leading indicators to spot trends and lagging indicators to track the value of those trends.

Ensure organizational readiness.

Launch is not the end of development; it's the beginning of selling. Learn how to align your entire organization to ensure a successful launch.

Drive revenue acquisition and retention.

Support the sales process by delivering the tools and training your sales team needs to close deals and retain customers, while minimizing the request for one-off channel support.

 DOWNLOAD SYLLABUS

 Who Should Attend

Anyone who wants to see their products sell or has product launch or sales-enablement responsibilities.

 Key Deliverables Covered

Organizational readiness, sales enablement and launch plan.

Launch covers the activities within the Pragmatic Marketing Framework focused on how to conduct successful launches which align your entire organization and empower your sales team. Explore content related to these activities below.

Advocacy Events Sales Alignment
Channels Launch Sales Tools
Channel Training Operations
Content Nurturing

OTHER COURSES:  Foundations | Focus | Build | Market | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Is Your Product Launch Doomed?

Introducing a product to market is a serious undertaking. Unfortunately, for many companies it’s merely an afterthought: a set of deliverables created from a checklist at the end of product development. We pinpoint 10 easily identifiable signs to help forecast when a product launch may be in trouble and what can be done to avoid disaster.

What do our customers have to say about our training?

Implementing the Pragmatic Marketing techniques here at my company has really helped us stay focused on building products that solve market problems. Our entire design process was revamped to include these techniques and we've enjoyed great success.

Jonathan Harrell
Jonathan Harrell
Director of Product, TraceSecurity

Awesome sessions. Couldn't have asked for more in an instructor. Thrilled to have the opportunity to take part. Thank you!

Maria Coyle
Maria Coyle
Product Management, ChipRewards

This was very helpful and many light bulbs went off today. I especially liked the information around roadmaps and release plans.

Bill Bequette
Bill Bequette
Product Management, Ceridian
Great training and several real-world examples that are both practical and effective in dealing with common issues that arise within my environment.
Robert Bowman
Robert Bowman
Product Management, HigherGround
Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 

We can bring Pragmatic Marketing training to you!