Most launches fail because they only focus one goal: getting the product out the door. But a more strategic focus increases your odds of meeting (or exceeding) business objectives. Launch teaches you how to execute successful launches that align your entire organization around the right strategies. You'll learn how to connect with your buyers using targeted marketing programs, as well as how to empower sales with the tools and training they need to succeed.




*Foundations is a prerequisite for this course.
Attend Launch and learn how to:

Plan and prepare for success.

Identify key launch strategies and develop a launch plan based on market facts.

Measure effectiveness.

Determine launch effectiveness using leading indicators to spot trends and lagging indicators to track the value of those trends.

Ensure organizational readiness.

Launch is not the end of development; it's the beginning of selling. Learn how to align your entire organization to ensure a successful launch.

Drive revenue acquisition and retention.

Support the sales process by delivering the tools and training your sales team needs to close deals and retain customers, while minimizing the request for one-off channel support.

 DOWNLOAD SYLLABUS

 Who Should Attend

Anyone who wants to see their products sell or has product launch or sales-enablement responsibilities.

 Key Deliverables Covered

Organizational readiness, sales enablement and launch plan.

Launch covers the activities within the Pragmatic Marketing Framework focused on how to conduct successful launches which align your entire organization and empower your sales team. Explore content related to these activities below.

Advocacy Events Sales Alignment
Channels Launch Sales Tools
Channel Training Operations
Content Nurturing

OTHER COURSES:  Foundations | Focus | Build | Market | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Is Your Product Launch Doomed?

Introducing a product to market is a serious undertaking. Unfortunately, for many companies it’s merely an afterthought: a set of deliverables created from a checklist at the end of product development. We pinpoint 10 easily identifiable signs to help forecast when a product launch may be in trouble and what can be done to avoid disaster.

What do our customers have to say about our training?

I've done quite a few product oriented courses and seminars over the years and have found that a lot of them like to preach 'academic' suggestions. That's all fine but it rarely mirrors the real experiences you get on the job. Pragmatic courses were the only ones that really gave you a solid foundation in the real world vs. the academic one.

Olli Siebelt
Olli Siebelt
Product Manager, TriNet Group
Thanks for a great session - Can't wait to launch a blog on the diary of adopting Pragmatic training!
Catherine Pendleton
Catherine Pendleton
Head of Data, Informa
I am amazed by how much I have learned in this course. I've been able to identify the top three things that will help me do my job differently, and make more of a positive impact on the company. I would definitely tell others about this course.
Tom Spillman
Tom Spillman
Product Management, Spillman Technologies
Fantastic trainer and really engaging and relevant subject matter. Only completed day one course so far, but extremely impressed and excited to see what's next.
Clinton Perry
Clinton Perry
Product Marketing, Autodesk
Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 

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