Most launches fail because they only focus one goal: getting the product out the door. But a more strategic focus increases your odds of meeting (or exceeding) business objectives. Launch teaches you how to execute successful launches that align your entire organization around the right strategies. You'll learn how to create marketing programs that resonate with buyers and empower sales with the tools and training they need to succeed.
*Foundations is a prerequisite for this course.
Attend Launch and learn how to:
Plan and prepare for success.
Identify key launch strategies and develop a launch plan based on market facts.
Determine launch effectiveness using leading indicators to spot trends and lagging indicators to track the value of those trends.
Ensure organizational readiness.
Launch is not the end of development; it's the beginning of selling. Learn how to align your entire organization to ensure a successful launch.
Drive revenue acquisition and retention.
Support the sales process by delivering the tools and training your sales team needs to close deals and retain customers, while minimizing the request for one-off channel support.
Who Should Attend
Anyone who wants to see their products sell or has product launch or sales-enablement responsibilities.
Key Deliverables Covered
Organizational readiness, sales enablement and launch plan.
Common Public Bundles
Foundations + Market + Launch
Foundations + Market + Launch + Price
Public Training$1,195 USD
$1,495 for courses in the UK
We offer multi-course training events all around the world with great opportunities to network with your peers.
Prefer a private training, tailored for and delivered
specifically to your company?
Contact our account team for pricing and availability.
Looking for the latest in product management news, articles, webinars, podcasts and more?
Is Your Product Launch Doomed?
Introducing a product to market is a serious undertaking. Unfortunately, for many companies it’s merely an afterthought: a set of deliverables created from a checklist at the end of product development. We pinpoint 10 easily identifiable signs to help forecast when a product launch may be in trouble and what can be done to avoid disaster.
What do our customers have to say about our training?
Pragmatic Marketing has provided a framework for alignment. It has emphasized a market-driven roadmap and market-driven features (and not "build it and they will come").
When I took the courses a few years back, I was relatively new and unsure if I could handle this job. That course provided great tools that I applied. Now, sitting in Build, I see myself described on many of the concepts as a "best practice," while continuing to learn new things. See you in three weeks for two more courses.
Pragmatic Marketing gave me and my teams the ability to counter opinions with data and really improved the customer relationship. This, in turn, created a much better and tighter relationship with our engineering teams, which is never a bad thing.
We can bring Pragmatic Marketing training to you!