Most launches fail because they only focus one goal: getting the product out the door. But a more strategic focus increases your odds of meeting (or exceeding) business objectives. Launch teaches you how to execute successful launches that align your entire organization around the right strategies. You'll learn how to connect with your buyers using targeted marketing programs, as well as how to empower sales with the tools and training they need to succeed.




*Foundations is a prerequisite for this course.
Attend Launch and learn how to:

Plan and prepare for success.

Identify key launch strategies and develop a launch plan based on market facts.

Measure effectiveness.

Determine launch effectiveness using leading indicators to spot trends and lagging indicators to track the value of those trends.

Ensure organizational readiness.

Launch is not the end of development; it's the beginning of selling. Learn how to align your entire organization to ensure a successful launch.

Drive revenue acquisition and retention.

Support the sales process by delivering the tools and training your sales team needs to close deals and retain customers, while minimizing the request for one-off channel support.

 DOWNLOAD SYLLABUS

 Who Should Attend

Anyone who wants to see their products sell or has product launch or sales-enablement responsibilities.

 Key Deliverables Covered

Organizational readiness, sales enablement and launch plan.

Launch covers the activities within the Pragmatic Marketing Framework focused on how to conduct successful launches which align your entire organization and empower your sales team. Explore content related to these activities below.

Advocacy Events Sales Alignment
Channels Launch Sales Tools
Channel Training Operations
Content Nurturing

OTHER COURSES:  Foundations | Focus | Build | Market | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Is Your Product Launch Doomed?

Introducing a product to market is a serious undertaking. Unfortunately, for many companies it’s merely an afterthought: a set of deliverables created from a checklist at the end of product development. We pinpoint 10 easily identifiable signs to help forecast when a product launch may be in trouble and what can be done to avoid disaster.

What do our customers have to say about our training?

Pragmatic Marketing has provided a framework for alignment. It has emphasized a market-driven roadmap and market-driven features (and not "build it and they will come").

Bill Howard
Bill Howard
Principal, Audacious Inquiry
The most practical training session I have ever attended. The book will be on my desk, rather than on a bookshelf gathering dust.
Kate Kuhrt
Kate Kuhrt
Director, Thomson Reuters
This is the second time I've taken a Pragmatic training course. The first time was in 2005. The course feels fresh and updated. Even though I am an experienced product manager, I find the perspective from Pragmatic to be very valuable.
Saul Marcus
Saul Marcus
Product Management, Harvard Business Publishing

Implementing the Pragmatic Marketing techniques here at my company has really helped us stay focused on building products that solve market problems. Our entire design process was revamped to include these techniques and we've enjoyed great success.

Jonathan Harrell
Jonathan Harrell
Director of Product, TraceSecurity
Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 

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