Most launches fail because they only focus one goal: getting the product out the door. But a more strategic focus increases your odds of meeting (or exceeding) business objectives. Launch teaches you how to execute successful launches that align your entire organization around the right strategies. You'll learn how to create marketing programs that resonate with buyers and empower sales with the tools and training they need to succeed.




*Foundations is a prerequisite for this course.
Attend Launch and learn how to:

Plan and prepare for success.

Identify key launch strategies and develop a launch plan based on market facts.

Measure effectiveness.

Determine launch effectiveness using leading indicators to spot trends and lagging indicators to track the value of those trends.

Ensure organizational readiness.

Launch is not the end of development; it's the beginning of selling. Learn how to align your entire organization to ensure a successful launch.

Drive revenue acquisition and retention.

Support the sales process by delivering the tools and training your sales team needs to close deals and retain customers, while minimizing the request for one-off channel support.

 DOWNLOAD SYLLABUS

 Who Should Attend

Anyone who wants to see their products sell or has product launch or sales-enablement responsibilities.

 Key Deliverables Covered

Organizational readiness, sales enablement and launch plan.

OTHER COURSES:  Foundations | Focus | Build | Market | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

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Looking for the latest in product management news, articles, webinars, podcasts and more?

Is Your Product Launch Doomed?

Introducing a product to market is a serious undertaking. Unfortunately, for many companies it’s merely an afterthought: a set of deliverables created from a checklist at the end of product development. We pinpoint 10 easily identifiable signs to help forecast when a product launch may be in trouble and what can be done to avoid disaster.

What do our customers have to say about our training?
This instructor rocks! His ability to infuse each day with his passion and quick wit made this three-day commitment worthwhile. The information was delivered with clarify and conviction, which has me stoked about returning to the office tomorrow.
Shawn Vann
Shawn Vann
Product Management, Exteria Building Products
The most practical training session I have ever attended. The book will be on my desk, rather than on a bookshelf gathering dust.
Kate Kuhrt
Kate Kuhrt
Director, Thomson Reuters
This was an excellent course for me to take as I move from corporate marketing to product marketing. Now I will be speaking the same language and understand the same concepts as the rest of my team. Concepts were clear, everything ran very smoothly, and I feel ready to put these learnings into action. Thank you!
Jennifer Madison
Jennifer Madison
Product Marketing, Marin Software

83% of the organizations surveyed gained a better understanding of product roles within their organization after taking Pragmatic Marketing training.

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Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 

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