Pricing is powerful. A 1% price improvement can lead to a 10% increase in profit. There is no room for guesswork. Price teaches you how to set the right price for each product in each market. You’ll learn how to determine what the market is willing to pay so that you can decide which products make sense for your organization and how to optimize the price of those products for each market.




*Foundations is a prerequisite for this course.
Attend Price and learn how to:

Create impactful pricing.

Learn the key components of successfully pricing products throughout their life cycle.

Determine market value.

Learn six simple steps to discovering what your markets are willing to pay.

Maximize profit.

Discover how pricing models, segmentation and product bundles simplify customer decisions and increase revenue.

Minimize discounting.

Give sales the confidence to win at your price.

 DOWNLOAD SYLLABUS
 Who Should Attend

Anyone who makes or influences product pricing decisions.

 Key Deliverables Covered

Pricing structure and plan.

Price covers the activities within the Pragmatic Marketing Framework focused on how to set the right price for each product in the market. Explore content related to these activities below.

Pricing

OTHER COURSES:  Foundations | Focus | Build | Market | Launch

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Take the guesswork out of pricing.

Price teaches you how to set the right price for each product in each market. You'll learn how to determine what your market is willing to pay and how to combine that with your corporate strategy to develop pricing that pays off.

 
What do our customers have to say about our training?

Great material today and excellent relating to agile methods. I especially liked the group persona exercise and problem discovery.

Jason Coles
Product Management, Infojac
If only I had received this training when I joined product management, it would have helped me be more efficient. An eye-opener on what product management should be.
Sobia Shaul Hameed
Sobia Shaul Hameed
Product Management, IBM Cognos

Great synthesis of information that really helps drive a marketing organization. Some is obvious and some is not, but it's all needed for success.

Erik Swett
Erik Swett
Product Marketing, Riverbed Technology
I have arranged for multiple team members to attend the course already. I took this course six years ago and came back for a refresher. Still excellent!
Anu Sood, CaseWare Analytics
Anu Sood, CaseWare Analytics
Executive

Pricing Is ...

Pricing is important to both your company and your customers. High prices hinder demand and low prices leave money on the table. Pricing is so much more than just placing a number on a product—so familiarize yourself with the nuances of exactly what pricing is.

Pragmatic Marketing courses are offered all around the world.