Pricing is powerful. A 1% price improvement can lead to a 10% increase in profit. There is no room for guesswork. Price teaches you how to set the right price for each product in each market. You’ll learn how to determine what the market is willing to pay so that you can decide which products make sense for your organization and how to optimize the price of those products for each market.




*Foundations is a prerequisite for this course.
Attend Price and learn how to:

Create impactful pricing.

Learn the key components of successfully pricing products throughout their life cycle.

Determine market value.

Learn six simple steps to discovering what your markets are willing to pay.

Maximize profit.

Discover how pricing models, segmentation and product bundles simplify customer decisions and increase revenue.

Minimize discounting.

Give sales the confidence to win at your price.

 DOWNLOAD SYLLABUS
 Who Should Attend

Anyone who makes or influences product pricing decisions.

 Key Deliverables Covered

Pricing structure and plan.

Price covers the activities within the Pragmatic Marketing Framework focused on how to set the right price for each product in the market. Explore content related to these activities below.

Pricing

OTHER COURSES:  Foundations | Focus | Build | Market | Launch

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Take the guesswork out of pricing.

Price teaches you how to set the right price for each product in each market. You'll learn how to determine what your market is willing to pay and how to combine that with your corporate strategy to develop pricing that pays off.

 
What do our customers have to say about our training?
I highly recommend the Pragmatic Marketing team as probably one of the best resources for product managers and marketers available today. Great program if you have a chance to participate in one of their courses, but also a lot of great information on how to do pretty much anything that's important to build, launch and market products (and services) successfully. Their strategic and tactical framework is one of the best 'crutches' available.
Max Leisten
Max Leisten
Product Manager/Marketer, SciQuest
This was an excellent course for me to take as I move from corporate marketing to product marketing. Now I will be speaking the same language and understand the same concepts as the rest of my team. Concepts were clear, everything ran very smoothly, and I feel ready to put these learnings into action. Thank you!
Jennifer Madison
Jennifer Madison
Product Marketing, Marin Software

Pragmatic Marketing training taught me the basics and the foundation of product management. I was able to grasp the role and my responsibilities as a newer product manager in the field.

Ryan Strait
Ryan Strait
Product Manager, CivicPlus
If only I had received this training when I joined product management, it would have helped me be more efficient. An eye-opener on what product management should be.
Sobia Shaul Hameed
Sobia Shaul Hameed
Product Management, IBM Cognos

Pricing Is ...

Pricing is important to both your company and your customers. High prices hinder demand and low prices leave money on the table. Pricing is so much more than just placing a number on a product—so familiarize yourself with the nuances of exactly what pricing is.

Pragmatic Marketing courses are offered all around the world.