Pricing is powerful. A 1% price improvement can lead to a 10% increase in profit. There is no room for guesswork. Price teaches you how to set the right price for each product in each market. You’ll learn how to determine what the market is willing to pay so that you can decide which products make sense for your organization and how to optimize the price of those products for each market.




*Foundations is a prerequisite for this course.
Attend Price and learn how to:

Create impactful pricing.

Learn the key components of successfully pricing products throughout their life cycle.

Determine market value.

Learn six simple steps to discovering what your markets are willing to pay.

Maximize profit.

Discover how pricing models, segmentation and product bundles simplify customer decisions and increase revenue.

Minimize discounting.

Give sales the confidence to win at your price.

 DOWNLOAD SYLLABUS
 Who Should Attend

Anyone who makes or influences product pricing decisions.

 Key Deliverables Covered

Pricing structure and plan.

Price covers the activities within the Pragmatic Framework focused on how to set the right price for each product in the market. Explore content related to these activities below.

Pricing

OTHER COURSES:  Foundations | Focus | Build | Market | Launch| Data Science

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

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Take the guesswork out of pricing.

Price teaches you how to set the right price for each product in each market. You'll learn how to determine what your market is willing to pay and how to combine that with your corporate strategy to develop pricing that pays off.

 
What do our customers have to say about our training?
The best training I have ever taken.
Craig Letourneau
Craig Letourneau
Manager of Product Delivery, VISTAGY

Implementing the Pragmatic Institute techniques here at my company has really helped us stay focused on building products that solve market problems. Our entire design process was revamped to include these techniques and we've enjoyed great success.

Jonathan Harrell
Jonathan Harrell
Director of Product, TraceSecurity
Loved, loved this offering. As a business analyst, it will further refine my methods for working with our engineering team. The fact that the leaders of the engineering team also took the course should lead to even more collaboration.
Letitia Shotlow Stellern
Letitia Shotlow Stellern
Product Management, WebPT
I have arranged for multiple team members to attend the course already. I took this course six years ago and came back for a refresher. Still excellent!
Anu Sood, CaseWare Analytics
Anu Sood, CaseWare Analytics
Executive

Pricing Is ...

Pricing is important to both your company and your customers. High prices hinder demand and low prices leave money on the table. Pricing is so much more than just placing a number on a product—so familiarize yourself with the nuances of exactly what pricing is.

Pragmatic Institute courses are offered all around the world.