Pricing is powerful. A 1% price improvement can lead to a 10% increase in profit. There is no room for guesswork. Price teaches you how to set the right price for each product in each market. You’ll learn how to determine what the market is willing to pay so that you can decide which products make sense for your organization and how to to optimize the price of those products for each market.

*Foundations is a prerequisite for this course.

Attend Price and learn how to:

Create impactful pricing.

Learn the key components of successfully pricing products throughout their life cycle.

Determine market value.

Learn six simple steps to discovering what your markets are willing to pay.

Maximize profit.

Discover how pricing models, segmentation and product bundles simplify customer decisions and increase revenue.

Minimize discounting.

Give sales the confidence to win at your price.

 DOWNLOAD SYLLABUS
 Who Should Attend

Anyone who makes or influences product pricing decisions.

 Key Deliverables Covered

Pricing structure and plan.

 Common Public Bundles

Foundations + Focus + Build + Price
Foundations + Market + Launch + Price

OTHER COURSES:  Foundations | Focus | Build | Market | Launch

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Take the guesswork out of pricing.

Price teaches you how to set the right price for each product in each market. You'll learn how to determine what your market is willing to pay and how to combine that with your corporate strategy to develop pricing that pays off.

 
What do our customers have to say about our training?
My instructor was awesome. He's extremely intelligent, well spoken and obviously has a ton of experience with product management and marketing. I'm very impressed with the caliber of instructor standards that you have. I would definitely take another course again.
Sherry Shirah
Sherry Shirah
Sr. Director, NCR

Pragmatic Marketing training taught me the basics and the foundation of product management. I was able to grasp the role and my responsibilities as a newer product manager in the field.

Ryan Strait, Product Manager, CivicPlus
Ryan Strait
Product Manager, CivicPlus

Implementing the Pragmatic Marketing techniques here at my company has really helped us stay focused on building products that solve market problems. Our entire design process was revamped to include these techniques and we've enjoyed great success.

Jonathan Harrell
Jonathan Harrell
Director of Product, TraceSecurity

Pragmatic Marketing gave me and my teams the ability to counter opinions with data and really improved the customer relationship. This, in turn, created a much better and tighter relationship with our engineering teams, which is never a bad thing.

Olli Siebelt, Product Manager, TriNet Group
Olli Siebelt
Product Manager, TriNet Group

Pricing Is ...

Pricing is important to both your company and your customers. High prices hinder demand and low prices leave money on the table. Pricing is so much more than just placing a number on a product—so familiarize yourself with the nuances of exactly what pricing is.

Pragmatic Marketing courses are offered all around the world.