Pricing is powerful. A 1% price improvement can lead to a 10% increase in profit. There is no room for guesswork. Price teaches you how to set the right price for each product in each market. You’ll learn how to determine what the market is willing to pay so that you can decide which products make sense for your organization and how to optimize the price of those products for each market.




*Foundations is a prerequisite for this course.
Attend Price and learn how to:

Create impactful pricing.

Learn the key components of successfully pricing products throughout their life cycle.

Determine market value.

Learn six simple steps to discovering what your markets are willing to pay.

Maximize profit.

Discover how pricing models, segmentation and product bundles simplify customer decisions and increase revenue.

Minimize discounting.

Give sales the confidence to win at your price.

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 Who Should Attend

Anyone who makes or influences product pricing decisions.

 Key Deliverables Covered

Pricing structure and plan.

Price covers the activities within the Pragmatic Framework focused on how to set the right price for each product in the market. Explore content related to these activities below.

Pricing

OTHER COURSES:  Foundations | Focus | Build | Market | Launch| Data Science

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

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Take the guesswork out of pricing.

Price teaches you how to set the right price for each product in each market. You'll learn how to determine what your market is willing to pay and how to combine that with your corporate strategy to develop pricing that pays off.

 
What do our customers have to say about our training?

This was a great class. I want to send my engineering leadership to take this course. This would also be a great on-site training for smaller companies. Much much appreciated. Looking forward to taking the pricing course next time it's in LA. Thank you!

Rebecca Lerner
Rebecca Lerner
Product Management, Wiredrive
This course presented essential information in a practical and fast-paced format that will help me develop better solutions.
Steve Fetters
Steve Fetters
Product Manager, LexisNexis
This is by far the most beneficial of the courses in my opinion. I felt it was an area I haven't gotten any exposure to in my career, and now I am going to look pretty good in some upcoming strategy meetings when I start rattling off this information and providing data (given we get through our acquisition woes). Thank you very much!
George Thomann
George Thomann
Product Management, Broadridge
Excellent, eye-opening, inspiring course. The best I've taken in a long time. Thank you!!
Renata Sprencz
Marketing Communications Manager

Pricing Is ...

Pricing is important to both your company and your customers. High prices hinder demand and low prices leave money on the table. Pricing is so much more than just placing a number on a product—so familiarize yourself with the nuances of exactly what pricing is.

Pragmatic Institute courses are offered all around the world.