Build Your Own Curriculum

Our six single-day courses are based on a proven methodology that has been implemented in more than 8,000 companies worldwide. The entire curriculum is designed for maximum flexibility, allowing you to select the courses that matter most today, with the ability to expand your training and your skill set overtime.

Foundations Course  *prerequisite for all other courses.

Implement a proven, practical blueprint for being market-driven and get your entire organization on the same page.

Learn more about Foundations >

Market Course

Build buyer expertise and create strategic market plans that deliver results.

Learn more about Market >

Focus Course

Use market facts to identify and present the right product strategies to support your company.

Learn more about Focus >

Launch Course

Learn to think more strategically about launch and sales enablement to better meet business objectives.

Learn more about Launch >

Build Course

Learn how to align product and development efforts to create remarkable products.

Learn more about Build >

Price Course

Determine what the market is willing to pay and learn how to set the right price for each product in each market.

Learn more about Price >


Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.

Private Training

Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.


Looking for the latest in product management news, articles, webinars, podcasts and more?


We offer two private workshops, one to help drive corporate strategy and one to implement the Pragmatic Marketing Framework.


Lay the groundwork for a market-driven company in this strategic workshop for executive and leadership teams.

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Jump-start your implementation of the Pragmatic Marketing Framework with this hands-on workshop.

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Distinguish yourself in the job market and invest in your career when you earn the Pragmatic Marketing Certification. Simply take the certification exam at the end of each course. No additional fee or separate registration are required.

Learn more about certification >