Create and Deliver Surprisingly Compelling Software Demonstrations - Webinar

By Peter E. Cohan July 15, 2009

“Do The Last Thing First” – the recipe for a Great Demo! Here’s how to put the “Wow!” into your demos and make them effective, crisp, and compelling – engage audiences in the first six minutes of a demonstration.

We’ll present how to capture and communicate the information you need to create successful demonstrations. Most important, we’ll show how to organize the content of your demos to ensure that you address your customers’ key business issues within the first few minutes of a demonstration – and generate a “Wow!” response that compels their interest.

The result is crisp, highly effective demonstrations that satisfy VP’s and senior management, champions, users and all other players – and close the business.

Watch "Create and Deliver Surprisingly Compelling Software Demonstrations" Webinar


About the Presenter

Peter CohanPeter Cohan founded The Second Derivative in 2003 to address the challenge of bringing a method for consistent success to the process of creating and delivering software demonstrations. He has a successful track-record as an agent of change in both internal and external roles.

Mr. Cohan has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.

Peter E. Cohan

About the Presenters

Peter Cohan is principal of The Second Derivative, a consultancy focused on helping software organizations improve their sales and marketing results. He authored 'Great Demo!', a book that provides methods to create and execute compelling demonstrations. Before founding The Second Derivative, Peter worked in business development at Symyx Technologies, Inc. which creates technologies for high-speed materials discovery. There, he built the Discovery Tools? business from inception into a $30 million operation in four years. Prior to Symyx, Peter served in product management, marketing, and sales positions at MDL Information Systems, a leading provider of scientific information management software.

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