Get a Jump Start on Being Market-Driven

Pragmatic Marketing workshops are a great way to align your team and accelerate your company's journey to being market-driven. 


Executive Briefing

Being market-driven isn’t just a product strategy; it is a corporate strategy. This interactive, half-day workshop provides executive teams with an understanding of what it means to be tuned in to the market and why companies that are tuned in are 30 percent more profitable.

Implement real change. We don’t just tell you that being market-focused is important. We provide a clear, proven blueprint to get there, the Pragmatic Marketing Framework, as well as real-world examples of how it has been implemented successfully.

Increase your impact in the market. Companies are constantly balancing the need to improve today’s product offerings with the need to create the product of the future. Knowing how and where to focus resources for maximum return is critical.

Stop the finger pointing. Learn how to get the entire team on the same page, and clearly define roles and responsibilities to eliminate infighting and improve efficiencies.


Action Planning Workshop

At an Action Planning Workshop, one of our highly experienced instructors will come to your office and facilitate a working meeting with your team. We will help you identify how to implement the Pragmatic Marketing Framework for your specific company and personnel, in order to maximize the impact of your product teams.

Identify an owner for every activity. While many of the activities in the Pragmatic Marketing Framework are group efforts, it is important that each one has a primary owner. Let us help navigate your team’s titles and skills to identify the appropriate owner. 

Establish a baseline for the company. Where are your product teams spending their time today? Where are your strengths and weaknesses? We’ll walk you through a gap analysis to establish a baseline on which you can measure improvement.

Prioritize activities to maximize impact. Limited resources are a way of life in today’s technology companies, so it’s critical that you maximize the impact of your efforts. We’ll help you pinpoint the best areas of opportunity for your team, high-priority tasks that might be poorly executed today.

The Action Planning Workshop is most effective when conducted immediately following our Foundations course.

Private Training

Struggling with bringing different approaches, strategies, and departments into a cohesive product plan? Pragmatic Marketing equips your team with everything they need to build and market products that succeed—delivered right to your doorstep, anywhere in the world.

Learn more about our private training >

Private Training

ARE YOU LOOKING FOR A COURSE?  Foundations | Focus | Build | Market | Launch | Price

Proven Results

Elevate your team, your products and your career.

Real results come when you get your entire team on the same page, speaking the same language and working off the same framework. You’ll communicate better, have fewer challenges and be more effective. Don’t just take our word for it though—watch this video and hear what senior executives are saying >