Getting the Whole Company to Fall in Love with Your Personas
Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven personas tell an engaging story that rallies your business behind your product’s market. They help sales have the right conversations, encourage marketing to craft the best messaging, and product to have features that influence the buying decision. In this week’s podcast, taken from Johnathan Lucky’s webinar, we’re going to dig into how to build and implement personas within your organization.
The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
Other Resources in this Series
Most Recent
Podcast
Strategies for Building the Perfect Product Team with Amruta Moktali
“If you have teams, go figure out what drives every single person on the team and make sure you are addressing their needs. Those are extremely important things, and not a lot of folks do...
Maximizing Impact: The Power of Strategic Early User Programs with Neil Baron and Rod Griffith
“It’s all about setting up the right expectations with the company or the early user. So, it’s not just giving it to them. It’s about being clear about what you expect in return early in...
Strategies for Building the Perfect Product Team with Amruta Moktali
“If you have teams, go figure out what drives every single person on the team and make sure you are addressing their needs. Those are extremely important things, and not a lot of folks do...
Maximizing Impact: The Power of Strategic Early User Programs with Neil Baron and Rod Griffith
“It’s all about setting up the right expectations with the company or the early user. So, it’s not just giving it to them. It’s about being clear about what you expect in return early in...
